<p>This research is a case study of a certification drive that took place at Brock University. The study views the "certification campaign" as the critical factor in the rejection of unionization among Brock University faculty in the 1983-84 academic year.</p><p></p><p> Two factors led the researcher to examine the role of the certification campaign in the rejection of unionization at Brock University: First, the same reasons that led faculty elsewhere to unionize were also the reasons underlying the attempt at unionization among Brock University faculty. These were the unsatisfactory grievance procedures, anti-administration sentiments and unsatisfactory salary settlements; second, Brock university exhibited the same characteristics of those institutions where faculty often adopted collective bargaining. That is, Brock University was one of the young, recently established, growing universities. </p><p></p><p> seventeen faculty members were interviewed to assess two aspects of the certification campaign: a) how the arguments in favour of certification were received; b) how the campaign leadership was perceived. Axelrod (1982) maintains that all successful unionization campaigns appealed to their constituency both in terms of the arguments that they presented and also through their leadership. The interview data indicate that the arguments presented by the campaign leaders in favour of certification were not supported by faculty members, including those faculty in favour of unionization. The campaign leadership, on the other hand, did not have a favourable standing among those faculty who opposed collective bargaining in 1983-84. The campaigners were described as less mature in terms of their age and service in the university; they were perceived as political ideologues and mainly concerned with the power structures within the university. </p> / Thesis / Master of Arts (MA)