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1	How to Implement and Evaluate an Online Channel Extension Through Social Media Landin, Kristoffer, Lindberg, Marcus, Nyman, Christoffer January 2010 (has links) <p>The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study.</p> channel extension social media campaign marketing communications target groups online interaction measurements Business studies Företagsekonomi
2	How to Implement and Evaluate an Online Channel Extension Through Social Media Landin, Kristoffer, Lindberg, Marcus, Nyman, Christoffer January 2010 (has links) The main purpose of this thesis is to explore and investigate how an online company can utilize social media. Another purpose is to, though an extensive literature review, explain why a web-based company should exploit social communication channels. Another purpose is to analyze and explain the impact of implementing a channel extension strategy using social communication channels through an empirical study. channel extension social media campaign marketing communications target groups online interaction measurements Business studies Företagsekonomi