- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
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A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry / A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality IndustryZhao, Haining, Liu, Ruoyi January 2009 (has links)
<p>The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.</p>
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A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry / A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality IndustryZhao, Haining, Liu, Ruoyi January 2009 (has links)
The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.
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