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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.078 seconds)

Spelling suggestions: "subject:"8hinese hospitality industry"" "subject:"achinese hospitality industry""

1

A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry / A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry

Zhao, Haining, Liu, Ruoyi January 2009 (has links)
<p>The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.</p>
Chinese hospitality industry
Marketing mix
Comparative study
Business and economics
Ekonomi
2

A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry / A Comparetive Study Between International hotel-Accor and Chinese Local Brand-Jin Jiang for Exploring Marketing Strategies for Chinese Hospitality Industry

Zhao, Haining, Liu, Ruoyi January 2009 (has links)
The research explores the marketing strategies for Chinese local hotels after doing the comparative study and analyzing the operations of Accor and Jin Jiang based on the Marketing Mix theory. The improving strategies are varied, which includes the product, promotion, etc. Offering guidance for the whole Chinese local hotels are the ultimate objective of the research.
Chinese hospitality industry
Marketing mix
Comparative study
Business and economics
Ekonomi

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