Hypermarket Taiwan become hot topic extremely now such as shop, hypermarket the shop and emphasize mainly the goods are various in style, good and inexpensive, can satisfy consumer's basic demand of the necessary for life in quantity. Only put emphasis on reducing unit's benefit cost, it has not been enough to show one's talent in the strong competition yet; Especially consumers to hypermarket the susceptibility of price differential of the shop to every quantity, increase with the income and reduce gradually. Can deal with the apparent and inside latent exchange cost outside effectively at the same time, could grow up continuously on the retail market that is saturated day by day. Research this to is it seek present situation and effect of education and training their to go to present situation, Company of case, so must understand case Company live in competition present situation and future goal, Company of case, of industry and wish the scene, find out case company's future development tactics and goal, understand case company's due education and training goal from it, therefore the research approach to take quality, through the collection of the secondary materials, to studying the important executive in the profundity interview questionnaire case company of the main purpose, sum up the possible direction of company's education and training of the case, do the reference that is carried out in the future for the case company. The result of study is found, the execution of education and training really brings the enhancement in various degree on the improvement and ability of personnel's knowledge for the case company, whole case company will be promoted because of this while managing the competition advantage. So measure the promotion of personnel of buying to sell the shop quality and passing on of information management trans-regionally, can bring limitless latent energy to enterprises.