Sokol, as one of the traditional mass special - interest organizations in the Czech republic relates on the tradition from the point of its foundation in 1862. Despite the fact that this organization proved to overcome several prohibitions its activities and to re-established, the modern period and its life style could be fatal for it. Especially the traditional program - universality is not as popular as so - called special sports among public neither donors. Because of that the thesis describes an attitude of selected groups of Sokol club's Písek stakeholders, and its opinions about the universality, the reference to a community, the strenght of communication, the real and potencial Sokol's benefit for a community, etc. The output of the thesis is proposing of the strategy for the work with particular members of community.

The topic of the diploma thesis are the tingatinga painters in Tangatinga Arts Cooperative Society in Tanzania. The tingatinga art is based on the motive of the African nature and on the lives of the people in Tanzania. These painters accept both the rules of the cooperative as well as the hierarchy of a family, because this organization is based primarily on the family interconnections. The goal of the thesis is to find which institution type is the dominant one and the principles of how cooperative operates. The relationship with the founder of this art style is also interesting. The thesis is based on the anthropology of tourism because it deals with a touristic art. Some of the approaches can be applied to the study of tingatinga painters but some of them are in contrast. Another question is whether the relation between the painters and the tourists is influenced by the process of acculturation. The art and the painters are influenced with the commercialization process and this thesis tries to capture this dynamic process and the influence of tourists on its creating.

Anglický This thesis deals with commercionalization and commercial activities of Czech Non-profit organizations providing social services in the field of social rehabilitation. In the first, theoretical, part the commercionalization issue is thoroughly explained, next a summary of researched legal persons and organizational theories used is presented. In the second, methodological part, research quantitative design and all necessary requisites are presented. Third, empirical, part deals with research evaluation. Research was done with usage of electronic questionnaire asking about forms of commercial activities, extent of commercionalization and factors leading to NGOs acceptance of commercial activities. It was found out that over one half of examined NGOs is commercially active, the most common form of commercial activities were selling goods and services. It was also found out that extent of commercionalization was low with a potential for future growth, the most frequent factor for commercial activities acceptance were placing NGO's client on the market and uncertainty of state, EU grants.