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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The effect of slotting allowance on channel competition¡GAn application of two-stage game

Wang, Cheng-chia 27 June 2006 (has links)
Slotting allowance is a kind of additional charge that manufacturers pay to retailers in order to obtain shelf space. As the retailers¡¦ market power becomes greater, the slotting allowance has become more and more common in the retail grocery industry in recent years. This thesis constructs a channel which consists of two competing manufacturers and a common dealing retailer. The retailer is modeled as the leader, and the manufacturers are modeled as the followers. We use a two-stage game theory to analyze the economics effects of slotting allowance and charging slotting allowance with price discount promotion on channel competition. Under certain assumptions we find out that the valorem slotting allowance is beneficial to market price efficiency and consumers¡¦welfare. And charging slotting allowance with price discount promotion has had no impact.

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