The fashion industry is a recurring topic in the media, especially regarding the responsibility the fashion companies should take, which has created skepticism from stakeholders. This skepticism is based on that the stakeholders do not know what the companies do concerning corporate social responsibility and the companies communicate CSR with the hope of creating legitimacy on the market. How apparel and footwear communicate their CSR efforts and their performances in self-assessed tools compared to their actual efforts have not been researched before, hence the purpose of this thesis. The purpose of this research is to map and analyze how apparel and footwear companies communicate CSR efforts in comparison to their claimed CSR performance. This in order to reach a better understanding of how apparel and footwear companies communicate their CSR efforts how consistent they are with their self-assessed performance they communicate to their stakeholders. Content analyses have been conducted on the sample, which contained 59 companies in the Sustainable Apparel Coalition (SAC). First, the content analysis has been performed on communication channels used by the sample when communicating CSR and the claimed CSR performances been collected from the Higg Index. The sustainability efforts in comparison to the performances have been analyzed based on a discourse analysis on five of the chattiest companies in SAC, which was performed after the content analysis in order to create a mixed method approach. This study has presented how frequently apparel and footwear companies communicate their CSR efforts and performances. It has also shown what channels primarily used when communicating CSR and how they choose to prioritize their performances. Additionally, the result and analysis in this study have shown that the most talkative companies in SAC, namely H&M, Inditex, Patagonia, PVH and Salomon, communicate quality in their available sustainability information. The way they all incorporate CSR in their business model is also a way of showing dedication and perhaps even quality in their sustainability efforts and claimed performances.

The object of my diploma thesis "CSR of the company PRVNÍ CHODSKÁ s.r.o." is to analyse current CSR activities of this company and to find out how the public (employees and clients) are aware of these CSR activities. In the theoretical part, I characterised CSR, its basic fields and benefits, CSR assessment methods, CSR implementation and its communication by big companies or organizations such as European Union or IKEA by means of economic literature and specialised internet links. The practical part introduces the company PRVNÍ CHODSKÁ s.r.o. first of all briefly from the point of view of its business branch and then I analyse CSR activities and its communication organised by this company more in details. In this part, there is also a chapter about awards PRVNÍ CHODSKÁ won for its CSR activities and projects. In the end of the practical part, there is an analysis gained with a field research. Namely there are three questionnaires: questionnaire on CSR knowledge of PRVNÍ CHODSKÁ employees, questionnaire on CSR knowledge of PRVNÍ CHODSKÁ clients and last but not least questionnaire on satisfaction of PRVNÍ CHODSKÁ employees.

Climate Science Communication is an important tool for helping organizations set strategies to reduce their climate impact. As a major contributor to global climate warming emissions, the food industry needs to take stronger action to reduce their climate impact if the world wants to achieve the global climate goals committed to in the 2015 Paris Agreement. To ensure they meet the climate commitments in their Corporate Social Responsibility strategies, corporations in the food industry should use science-based targets, which research shows are more effective and ambitious. Through the context of Sweden, a country which has set strong emissions reduction policy, this thesis investigates the role that Climate Science Communication and stakeholder communication play in the actions that corporations in the food industry are taking to help achieve the global climate goals. This qualitative study analyzes the firsthand accounts of ten professionals across the food, science communications, and science research industries. Interviews with the participants explore stakeholder management in science communication, the role of collaboration within the science and food industries, and what gaps they see between the science community and the food industry when establishing corporate climate strategies. Results suggest that there is a necessary, and often missing, link between the food industry’s climate strategies and the climate research that informs them. Using principles from Stakeholder Theory, Communications Accommodation Theory, and Cross-Sector Collaboration can help bridge this gap. Improved stakeholder collaboration, better efforts to help decision makers understand climate science, changes to corporate behaviors, and systemic changes in both the corporate world and academia can improve the relationship between the science community and food industry, leading to more effective and impactful climate strategies and results.