This diploma thesis deals with the communication mix of Garnier, one of the most famous global brands of the cosmetic company L'Oréal. The goals are to analyze brand's communication , especially TV advertisments and their effects. The main goal is to find out more about consumer perception of the ads and brand as such. The thesis also contains my own marketing research on the main topics mensioned above, which basically means revealing the communication effects of the TV ads.

Diploma thesis 'On-line marketing - Principle of an auction changes the world of advertising' is about internet as a medium, on-line commercial communications, search engines and performance marketing. This thesis is divided into three parts. First part is about internet as a medium and actual situation on the Czech internet market. Second part describes a marketing communication mix on the internet, forms of online advertisement and pros and cons of online advertising. Third part deals with an advertisement within the frame of search engines. This part is also about PPC systems and SEM (Search Engine Marketing). Contribution of this thesis lies in info how to use the internet for propagation.

The aim of this master thesis is to suggest possible improvements for the current communication strategy of Czech Centre Munich -- one of the offshore branches of the government agency Czech Centres. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing and communication) are explained in the theoretical part with a focus on their modifications in the sector of services and cultural sphere. The practical part presents the structure of Czech Centres, their field of activities and their communication structure. This part also introduces Czech Centre Munich with its activities, partners and communication instruments. The communication strategy is analysed through a direct observation and a quantitative questionnaire. The final part of this thesis evaluates and states recommendations for the communication strategy.

The aim of this thesis is on the basis of theoretical knowledge and empirical data to analyze previous communication activities and to suggest recommendations on communication strategy for small enterprise -- UNO DUE beauty salon, which is operating in Prague. We also put attention on the special features of used communication tools and channels determinated by nationality of owners, employees and clients. The thesis is divided in 2 parts: teoretical and practical. First part is going to explain such basic terms as marketing, marketing and communication mix, services, marketing and communication strategy. Second part is about small enterprise UNO DUE beauty salon and recommedations on its communication strategy on the basis of situation analysis, evaluation of previous communication activities and own research.

This master thesis deals with the communication strategy of the brand Klasa. The aim is to analyse and evaluate the current communication strategy of the brand and based on the results of research confirm or disprove the hypothesis regarding quality labels. The work is divided into two parts: theoretical and practical. The first part contains chapters dealing with commercial and marketing communications, brand and its role in marketing and marketing research. The practical part is devoted to the analysis of existing communications of the brand Klasa and to own marketing research. The final part of my thesis contains a summary of findings and suggestions for brand communication Klasa in the future.

This diploma thesis deals with the proposal of marketing strategy for a non-profit organization, the Art school of Vítězslav Novák in Jindřichův Hradec. Theoretical-methodological part first define the basic terminology needed, than follows the process of creating the marketing strategy. The specifics of the use of marketing in non-profit organizations as well as the structure of the communication mix, to which more detailed attention is paid, are also included in the first part of the diploma thesis. In the practical part, the planning phase of strategic marketing management is being developed. The final design of marketing and communication strategy is based on the results of the analysis of internal and external environment of the organization. To analyze the environment and current situation of the school are used to methods PEST, SWOT and Porter's five forces. Besides the above mentioned methods, marketing research is applied as well. The whole diploma thesis focuses the most on one of the sub-sections of marketing strategy, which is communication mix. This part is analyzed most in details.

The master thesis deals with the potential of Czech seniors for Czech marketers. On the basis of secondary as well as primary researches the main elderly consumers' behavioral characteristics, their attitude to commercials and the best practise of communication mix are covered in the thesis. There is also the analysis of the practical example of communication campaign targeting at generation 55+, included its evaluation.

The main purpose of this diploma thesis is to analyze surroundings of beauty salon which provides non - invasive liposuction, public awareness of this unique method and also customer satisfaction. The results and information from all of these analyses will be synthesized into proposal of tools and precautions which will improve the process of service and guarantee more extensive and contented range of clients.

In my thesis I am looking into the comparison of communication strategy of the Coca-Cola company and its representative competitors in the Czech Republic and abroad. Each company has its own communication strategy and its communication mix, with help of which it is pursuing the successfulness of the communication strategy. The objective of my research is to find out to what extent it is successful and how strongly the communication mix affects the consumers. Based on the results of the research, I constitute my own recommendations for respective companies regarding the means of adjusting their communication mix in order to reach desired results.

The objective of the Master's Thesis is an analysis of marketing and communication strategy of the company Alza.cz. The thesis is divided into two parts -- the theoretical and the practical one. In the theoretical part, there are basic terms, such as marketing, marketing mix, marketing and communication strategy and marketing research, explained. The practical part contains a detailed description of the company Alza.cz, its marketing and communication strategy as well as its competitors. The pivotal part covers a questionnaire survey. Based on the results the author provides recommendations for improvement of the current marketing and communication strategy of Alza.cz