1 online resource ([13], 172 leaves) / The concept of a service-oriented approach and the role of communication in such an approach is nothing new. Service management and marketing are two constructs that are deemed invaluable for an organisation operating in the current competitive and seamless globalised business environment. Literature proposes that a market-oriented point of view is not enough anymore to achieve a competitive advantage; the core solution to an organisation's problems should lie in a management perspective that understands the internal value-generating processes of customers and employees alike. This study strives to assess the role of internal communication in creating a service-oriented approach. Particular attention is given to the support that communication can provide to an organisation wishing to establish a service-oriented approach. The evolution of the service-oriented approach is discussed along with the internal and external changes that took place in the organisational environment. A service-orientation as a possible answer to environmental changes is discussed. An assessment of the contribution of communication to service orientation was undertaken. The results of the research undertaken have led to the deduction that internal communication at George Municipality is not effective. / COMMUNICATION SCIENCE / MA - SPEC IN ORG COMMUNIC

1 online resource ([13], 172 leaves) / The concept of a service-oriented approach and the role of communication in such an approach is nothing new. Service management and marketing are two constructs that are deemed invaluable for an organisation operating in the current competitive and seamless globalised business environment. Literature proposes that a market-oriented point of view is not enough anymore to achieve a competitive advantage; the core solution to an organisation's problems should lie in a management perspective that understands the internal value-generating processes of customers and employees alike. This study strives to assess the role of internal communication in creating a service-oriented approach. Particular attention is given to the support that communication can provide to an organisation wishing to establish a service-oriented approach. The evolution of the service-oriented approach is discussed along with the internal and external changes that took place in the organisational environment. A service-orientation as a possible answer to environmental changes is discussed. An assessment of the contribution of communication to service orientation was undertaken. The results of the research undertaken have led to the deduction that internal communication at George Municipality is not effective. / COMMUNICATION SCIENCE / MA - SPEC IN ORG COMMUNIC

Denna studie fokuserar på utvecklingen av en interaktiv chatbot för att underlätta valet av kommunikationsenheter för personer med alternativa och kompletterande kommunikationsbehov (AKK). Genom att integrera MIRO för att skapa beslutsträd och Flowchart AI för att konstruera chatbotar möjliggörs en strukturerad process för visualisering och implementering av innehåll på en webbplattform. Beslutsträdet, konstruerat i MIRO, identifierar och strukturerar olika komponenter som är nödvändiga för att skapa en skräddarsydd enhet för varje individ inom AKK-kategorin. Flowchart AI används för att utveckla en interaktiv chatbot som vägleder valet av enhet, mjukvara och tillbehör baserat på användarens specifika behov och preferenser. Studien inkluderar även prototyper av e-postmeddelanden för att förse användarna med en sammanfattning av rekommendationerna. Slutresultatet av detta arbete innebär framgångsrik utveckling av en interaktiv chatbot som guidar användare genom valet av lämpliga Tobii Dynavox-produkter, skräddarsytt efter deras individuella behov. Genom att erbjuda användarna en mer effektiv och riktad rekommendationsprocess sparar arbetet både tid och resurser för såväl användare som professionella, som logopeder. Projektet bidrar till förbättrad tillgång till information och vägledning inom detta område, vilket främjar ökad tillgänglighet och effektivitet inom alternativa och kompletterande kommunikationslösningar. Vidare har projektet främjat kunskapsutvecklingen inom området genom att utveckla ett interaktivt program för medicinteknisk utrustning. Ur ett bredare samhällsperspektiv har arbetet också bidragit till ökad tillgänglighet och effektivitet inom alternativ och kompletterande kommunikation, vilket kan förbättra livskvaliteten för personer som behöver dessa lösningar. Arbetet har minskat risken för felaktiga val och ökat användarnas förmåga att kommunicera effektivt och självständigt. / This study focuses on the development of an interactive chatbot to facilitate the selection of communication devices for individuals with alternative and augmentative communication (AAC) needs. By integrating MIRO for creating decision trees and Flowchart AI for constructing the chatbot, a structured process for visualizing and implementing content on a web platform is enabled.  The decision tree, constructed in MIRO, identifies and organizes various components necessary to create a customized device for each individual within the AAC category. Flowchart AI is utilized to develop an interactive chatbot that guides users through the selection of device, software, and accessories based on their specific needs and preferences. The study also includes prototypes of email notifications to provide users with a summary of recommendations. The culmination of this work results in the successful development of an interactive chatbot that guides users through the selection of suitable Tobii Dynavox products tailored to their individual needs. By offering users a more efficient and targeted recommendation process, the work saves time and resources for both users and professionals, such as speech therapist. The project contributes to improved access to information and guidance in this area, promoting increased accessibility and efficiency in alternative and augmentative communication solutions. Furthermore, the project has promoted knowledge development in the field by creating an interactive program for medical equipment. From a broader societal perspective, the work has also contributed to increased accessibility and efficiency in alternative and augmentative communication, potentially enhancing the quality of life for individuals in need of these solutions. The work has reduced the risk of erroneous choices and enhanced users' ability to communicate effectively and independently.