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Doctor of Philosophy (PhD) / Television is the favoured news source for most Australians and is regarded as having the potential to influence public opinion. From its inception however, television has been regarded as ill-suited to cover economic and business issues because of a perceived reliance on visual material and an inability to deal with complex issues. This tyranny of vision has been mitigated by technological developments such as electronic news gathering (ENG) and satellites that provide large amounts of varied material as well as improvements in production tools that assist the visual presentation of abstract concepts. The presentation of complex issues has also been enhanced by the increased skills and knowledge among newsworkers. Economic and business news has become a staple in television news programs and has evolved from ritualised reporting of data such as market indices and exchange rates to a genre that shares broader news values such as consequence, conflict, proximity, human interest, novelty, prominence, political controversy and scandal. Economic and business news also shares the normal imperatives of television such as a strong reliance on scheduled occasions and reliable and prolific sources. In between occasions of economic, business and political controversy or scandal, these programs are able to rely on a steady supply of economic, business and investment information. Dedicated economic and business segments and programs and now even whole channels meet two sets of demands. One is those of niche audiences seeking news and information on economic and business conditions, economic debate and policy making, the activities of economic and business leaders and an opportunity to hear and observe economic and business leaders. The other is from broadcasters seeking to maximise their profits by attracting viewers in the AB demographic (those with the greatest disposal income) to otherwise poorly-performing time slots, by broadcasters seeking an inexpensive and dependable supply of programming material and by broadcasters seeking to promote their institutional role and specific programs through presenting material that is followed up by other media. Economic and business reports however, continue to portray issues in a limited way that neglects business’s interaction with workers and the larger social environment. Economic events are often framed as political competition. These reports present a hierarchy of sources and privilege political and business elites. Television news favours debate that is presented by individuals as contrasting causal narratives. Political and economic sources have become adept at presenting brief causal narratives in response to the requirements of television. This approach highlights celebrities and favours the promotion of agency over structure. The increase in total economic and business reporting boosts the interdependence of television and political and economic sources. Technological development is continuing and traditional free-to-air television audiences are being eroded by pay television and the internet. Although these are altering the nature of political, economic and business debate their overall influence is difficult to determine.

Le contexte général de ce travail est l'étude du comportement d'applications parallèles, représentées par un graphe de précédence. La programmation de telles applications dépend fortement des supports d'exécution. Nous présentons et discutons les principaux modèles d'exécution et leur influence sur les problèmes d'ordonnancement des tâches du programme parallèle. Nous étudions en détail quatre problèmes d'ordonnancement sur des modèles d'exécution où le coût de communication est pris en compte. Nous proposons une solution pour un problème à grain très fin, le problème du sac à dos, sur hypercube dans un modèle d'exécution synchrone où le coût de communication est implicite. Nous étudions l'ordonnancement de chaînes sur un modèle à gros grain de communication, le modèle BSP. Nous démontrons qu'ici la recherche d'un ordonnancement optimal est un problème NP-difficile. Nous proposons des solutions avec un compromis entre le nombre de phases de communication/synchronisation et le temps d'inactivité dans chaque processeur. Les deux derniers problèmes étudiés concernent des techniques qui permettent de réduire l'impact du coût des communications inter processeurs. La première technique considère la duplication des tâches. Nous proposons un algorithme de liste avec garantie de performance 2 pour les problèmes à petit temps de communication sur un nombre limité de processeurs. Le deuxième méthode consiste à optimiser les phases de communication en ordonnançant les transmissions de messages. La recherche de la solution optimale étant NP-difficile, nous proposons plusieurs heuristiques.

Doctor of Philosophy (PhD) / Television is the favoured news source for most Australians and is regarded as having the potential to influence public opinion. From its inception however, television has been regarded as ill-suited to cover economic and business issues because of a perceived reliance on visual material and an inability to deal with complex issues. This tyranny of vision has been mitigated by technological developments such as electronic news gathering (ENG) and satellites that provide large amounts of varied material as well as improvements in production tools that assist the visual presentation of abstract concepts. The presentation of complex issues has also been enhanced by the increased skills and knowledge among newsworkers. Economic and business news has become a staple in television news programs and has evolved from ritualised reporting of data such as market indices and exchange rates to a genre that shares broader news values such as consequence, conflict, proximity, human interest, novelty, prominence, political controversy and scandal. Economic and business news also shares the normal imperatives of television such as a strong reliance on scheduled occasions and reliable and prolific sources. In between occasions of economic, business and political controversy or scandal, these programs are able to rely on a steady supply of economic, business and investment information. Dedicated economic and business segments and programs and now even whole channels meet two sets of demands. One is those of niche audiences seeking news and information on economic and business conditions, economic debate and policy making, the activities of economic and business leaders and an opportunity to hear and observe economic and business leaders. The other is from broadcasters seeking to maximise their profits by attracting viewers in the AB demographic (those with the greatest disposal income) to otherwise poorly-performing time slots, by broadcasters seeking an inexpensive and dependable supply of programming material and by broadcasters seeking to promote their institutional role and specific programs through presenting material that is followed up by other media. Economic and business reports however, continue to portray issues in a limited way that neglects business’s interaction with workers and the larger social environment. Economic events are often framed as political competition. These reports present a hierarchy of sources and privilege political and business elites. Television news favours debate that is presented by individuals as contrasting causal narratives. Political and economic sources have become adept at presenting brief causal narratives in response to the requirements of television. This approach highlights celebrities and favours the promotion of agency over structure. The increase in total economic and business reporting boosts the interdependence of television and political and economic sources. Technological development is continuing and traditional free-to-air television audiences are being eroded by pay television and the internet. Although these are altering the nature of political, economic and business debate their overall influence is difficult to determine.

Thesis (M.App.Sc.) - Carleton University, 2007. / Includes bibliographical references (p. 163-165). Also available in electronic format on the Internet.

This diploma thesis deals with communication of public administration. It is focused on communication ways of public administration. It presents them theoretically and practically. In the first part there are defined basic terms of communication. The author provides knowledge about communication tools and their usage in public administration. The importance of modern communication technologies is emphasized. Then the public administration and its aspects influencing its communication are presented. In the last part of this thesis the theoretical knowledge is applied to real practice and demonstrated on communication strategy of Prague' Magistrate.

VF Corporation is a major producer of apparel in the world. It's owner of two strong denim brands: Lee and Wrangler. In the disertation I analyse and compare strategies of bot brands focusing on a new strategy for Wrangler which is trying to stabilize it's position on the market after a turbulent period.

The Master's Thesis deals with the marketing communication of fashion industry with the focus on two particular global fast fashion brands. The main goal is to identify the specifics of marketing communication strategies of fashion industry, to analyze the approach difference of the two chosen fashion brands H&M and Zara and to define their influence on consumer's body image through qualitative and quantitative research. The thesis is divided into several parts. The first chapter follows up the peculiarities of fashion marketing communication including the use of particular communication instruments and new trends. The second part deals with the pivotal points of marketing communication of H&M and Zara and also analyzes the relations between the fashion industry and the currently much discussed issue of body image. The next section concentrates on the methodology of the research and describes the techniques of data collection and the surveyed group. The last practical part evaluates the results of the primary data obtained by the research with the purpose of defining the impact of fashion brands communication campaigns on the consumer.

The aim of this thesis is to analyze the brand perception. The practical part of this thesis consists of the applicaton of the theoretical knowledge to the Budweiser Budvar brand with the respect to its values and communication campaign. The main part of this thesis consists of the questionnaire. The summary of this thesis is made of the results of questionnares and proposal of improvements to this brand in the Czech Republic.

The purpose of this thesis is to analyze internal communication in a specific company and propose possible improvements. Such proposal is based on surveys and interviews with company owner. Theoretical part includes definition of internal communication, its effect on company´s functioning process and factors that influence it. Mentioned are also different communication instruments, mainly ICT instruments that can be effectively used for company´s internal communication. Practical part applies acquired findings on a specific situation in a specific company. Aim of this research is to analyze current situation of internal communication, determine its weaknesses and propose possible solutions of their removal.