The diploma thesis focuses to develop business plan for setting up a small business. The essence of this plan will be the creation of services aimed at servicing and noise reduction of vehicles. In the first part the thesis is focused on the theoretical approach to the solution and in the second part on the analysis of the current state. Based on these information, the business plan is drawn up.

The diploma thesis focuses on risk assessment related to the implementation of smart technologies to non-manufacturing companies. Part of the diploma thesis is analyze of the current state of implementation Industry 4.0 in the Czech Republic and abroad. Based on the obtained information are the risks related with implementation Industry 4.0. in Czech republic and into non-manufacturing companies identified and evaluated. In this case there are assessed implementation of smart technologies in model company. Output from this thesis is proposal of appropriate strategies to reduce the risk and assessing the effectiveness and safety of implementing smart technologies into business processes.

The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the selected market. The last part is focused on the elaboration of the expansion proposal and the calculation of the costs associated with the expansion, the evaluation of the risks and the mitigation of their impact on society.

The diploma thesis deals with the evaluation of suppliers security systems to a selected company. After a thorough analysis of the company, a decision model was created based on the fuzzy logic in MS Excel and MATLAB environment. These models serve as a decision support and allow to evaluate individual offers.

Master thesis deals with risk project management of optimization of supply material to production at Walter s.r.o., which deals with production of CNC machines. Thanks to part-time job in this company and participation in project, I got a lot of information about working of supply material, therefore I can analyze current status of supply. After analysis I am able to evaluate and propose steps for accelerating and better delivering material.

This master’s thesis deal with processing business plan for foundation company Baňa s. r. o., whose main operation will rendition of services in the area of relaxing and Russian bath procedure. Proposal for foundation of company analyses emergent firm, supply services, propagation proposal and possible trend.

The subject of this master thesis is the anlysis of the chosen company and realization of changes. The main change is the implementation of e-commmerce. On the basis of this thesis should be the firm able to realize its web e-commerce that will lead to a stable firm position on the market and to increase of the capital as well as the reputation of the company with potential customers.

This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business.

The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.

Nowadays marketing and propagation are standard features as for the general public then businesses themselves. We can not imagine a company or organization which would not be using marketing in any form at all. The main intention of this dissertation is to determine the best composition of communications mix for south Moravia’s children hospital healthcare organization, contributory organization within limited budget.