Spelling suggestions: "subject:"competitive strategy"" "subject:"competiveness strategy""
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The Competetive Strategy of Shopping Center Industry in TaiwanChiu, Chung-Chi 09 July 2002 (has links)
Summary
This research uses case study as methodology. The researcher interviews several shopping centers¡¦ managers for a better understanding of shopping center industry in Taiwan.
The analysis and comparison of cases is basically based on following points: strategy and managerial philosophy, location, marketing function, product assortment management, service, space design.
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