Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. Frame of references: First of all, we give a definition of consumer behavior following by characteristics affecting it and a description of different king of buying behavior. Then, we describe the buyer decision making process for a known product or an innovation. We bring some knowledge about trust in E-commerce. Finally, we present our conceptual framework. Method: First, we explain the methodological approach and then the research design. After this, we explain which research method we took and why. Finally, we explain the writing of our survey. Conclusion: Trust in E-commerce can be brought through for elements: product quality, payment security system, E-customer relation management, website quality and time of delivery.

In resent years the development of the whole globe boosts the exploitation of the region economy and the brand benefit of the merchandise increases by means of the characters. After that the issue that whether the brand benefit of characters derived be a sustaining development and improved becomes the focus of many discussions. During the period that the economy of Taiwan is seriously influenced by SARS in 2003, the behavior of consumers buying the respirators became the most important exchanging activities. This paper investigates whether the respirator possessed characters attributes in the form of questionnaire and discussed whether there are notable differences resulted from the influence factors by means of statistic analysis soft SPSS and statistic method. The intention of this paper is to understand the issues that are formed during the development process of the character brand by means of the consumer behavior of the respirator. The demonstration of this paper focus on the citizens in TaiChung as the object of the discussion by means of the collection review of the literature. This paper intends to forward some proper suggestions for the strategy of the development of the upcoming common consuming merchandise and to promote the quality of management programming.

The purpose of this study is to analyze consumer behavior in bride cake market. The study divides into two parts: one aims consumers who married before 1996 and are above 40-year-old. Through deep interviewing, we can profile consumer behavior in the bribe cake before 1996. The sample of the second study is singles of 18 to 35 years old. According to decision process of EKB model, this research tries to realize consumer purchasing behavior. The results of this research are as follows: 1. The scale of bride cake industry won¡¦t diminish at the present time. 2. Acceptable price is rising up. 3. Western bride cake is consumer¡¦s favorite, then goes to the mixed form. 4. Famous bride cake chain store is the most favorite buying place. 5. Credit is the favorite payment pattern. 6. Valuable information comes from relatives, friends, and store¡¦s sales. 7. In terms of product attributes, consumer emphasizes ¡§good taste¡¨, ¡§good services¡¨, and ¡§fair price¡¨. 8. Geographical variables don¡¦t have significant differences in consumer behavior. 9. Via cluster analysis, samples are divided into three groups, namely ¡§Fashion Seeker¡¨, ¡§Innovator and Adventurer¡¨, and ¡§Realist and economist¡¨. In terms of demographic variables, significant differences exist only in sex and age. There are more female in ¡§Fashion Seeker¡¨ and ¡§Realist and economist¡¨. And the age in these two groups is for the most part range from 18 to 25 years old. The age of ¡§Innovator and Adventurer¡¨ is for the most part range from 26 to 30 years old. ¡§Fashion Seeker¡¨ values ¡§vogue¡¨, ¡§beautiful looking¡¨ and ¡§notable brand¡¨, and concerned ¡§TV advertisement¡¨.

It pays much attention on environmental protection in the twenty-first century. However, in Taiwan, the recycling rate of dry batteries is still under 20% which is much less than that in American and EU. This study combined consumer behavior, environmental behavior and the related reference into the research model to find the factors affecting the buying and recycling of dry batteries. So two behaviors were predicted in the model. This study took 192 Kaohsiung citizens as respondents. After filtering out some unsuitable respondents, keep 179 samples to analysis. There are six variables in the buying model, such as price, self-efficacy, environmental concern, response efficacy, environmental responsibility, and habit. By using the method of hierarchical regression, results showed that price and environmental concern can significantly predict the buying intention (£]s > .25, ps < .001). Then put into other variables, habit can also affect the buying intention (£]¡×.28, p < .001). Besides it can increase the power of explanation from 31% to 37%. As for the recycling model, past habit is dependent variable and price, self-efficacy, environmental concern, environmental knowledge and age are independent variables. Results showed that self-efficacy and age can more significantly (£]s >.27, ps <.001) affect past habit than environmental knowledge (£]¡×.14, p < .05). and the R-square is 23%.

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Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1991. / Vita. Abstract. Includes bibliographical references (v. 2, leaves 348-377). Also available via the Internet.

Title from title page of source document. Dissertation no. 3431. Includes bibliographical references (p. 158-161).

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 100-108). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 100-108). Also available on the Internet.

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Supervisor: John D. Leckenby. Vita. Includes bibliographical references. Also available from UMI.