91 |
The links among the built environment, travel attitudes, and travel behavior : a household-based perspectiveGuan, Xiaodong 10 August 2020 (has links)
A clear understanding on the impact of the built environment on travel behavior is crucial for land use and transport planning. However, previous land use-transport studies are largely constrained to a single individual in the household and a single long-term choice (i.e. residential location). The individual was commonly used as the unit of analysis, while both long-term location/mobility choices (residential location, work location and car ownership) and daily travel behaviors could be household level decisions. Besides, previous land use-transport research usually assumed the residential location as a decision that independent with the work location, while these two location choices may be associated with each other. Ignoring intra-household interactions in travel decisions and the interdependencies between different long-term choices would lead to an incomplete understanding on the land use-transport relationship. This thesis fills these research gaps by providing a new household perspective to rethink and reexamine the relationships among the built environment, travel attitudes, and travel behavior. It extends the"individual-based"analytical framework of land use-transport research to a broader"household-based"one. Specifically, this proposed analytical framework takes the household as the basic unit of analysis, and considers interactions among different household members as well as different long-term choices. This research challenges the underlying assumptions of existing land use-transport research, and has the potential to guide the research design and model specification of future travel behavior studies. Three empirical studies were conducted to examine the proposed household-based research framework. Data was derived from a household activity-travel diary survey in 2016 in Beijing, China. The results of empirical studies indicate that: Self-selection exists in different long-term choices, including residential location, work location, commuting distance and car ownership; Travel attitudes of different household members play different roles in self-selections regarding these long-term choices; The partner's travel attitudes affect an individual's long-term choices and travel behaviors simultaneously, thereby could be additional sources of the self-selection effect; The built environment has indirect impacts on the male head's travel behaviors through the female head's travel choices; Besides, residential location has indirect impacts on travel behavior though the work location choice, and vice versa. In general, this dissertation confirms the significance and necessity of investigating the impact of the built environment on travel behavior from a household-based perspective. Findings in this dissertation contribute to a better understanding on the process and mechanism of household members' long-term and short-term travel choices, and further both the direct and indirect impacts of the built environment on travel behavior.
|
92 |
The impact of emotional ads : the role of involvement, ad type, and type of purchase motivesCoderre, François January 1994 (has links)
No description available.
|
93 |
Influence du plaisir induit par la musique sur les jugements et comportements d'approche des consommateursMorin, Sylvie January 2004 (has links)
No description available.
|
94 |
Korean and U.S. college women's fashion information seekingKwon, Kyoung-nan 12 August 1993 (has links)
The adoption process is an information seeking and
information-processing activity (Rogers, 1983,p. 21).
Fashion information which consumers receive from various
sources directly affects their decision to adopt or reject a
style (Sproles, 1979, p. 173). Research has shown that
consumers vary in their use of fashion information sources
during the adoption process based upon their level of
fashion leadership and demographic characteristics such as
age and sex. However, little is known about the influence
of cultural values on the fashion adoption process. As
apparel manufacturing and retailing companies increase
global marketing efforts, further understanding of cross-cultural
differences in consumer behavior during the fashion
adoption process is needed. The present study explored the
influence of cultural values on fashion information seeking
during the adoption process.
The purpose of the present study was to compare Korean
and U.S. college women's fashion information seeking.
Comparisons were made on two levels: (1) between fashion
leaders and followers within each culture and (2) between
Korean fashion leaders and U.S. leaders. The type of
information sources (categorized as marketer dominated,
consumer dominated and neutral sources) used at the selected
stages of the adoption process model as depicted in Sproles
model (1979, p. 197) (awareness of object, interest and
evaluation) was investigated. Frequency of use and variety
of fashion information sources used by consumers were also
examined.
The subjects of the present study were a purposive
sample of 95 Korean and 82 U.S. college women, recruited
from clothing and merchandising courses at Chungnam National
University and Seoul National University in Korea and at
Oregon State University during 1993 Spring term. Data were
collected through the use of a self-administered
questionnaire. The questionnaire consisted of four parts:
(1) fashion innovativeness and fashion opinion leadership
scales, (2) questions asking fashion information sources
used at the selected stages of the adoption process, (3) a
scale to measure frequency and variety of fashion
information sources used, and (4) questions asking
demographic characteristics of the subjects.
The questionnaire was first developed in English and
translated into Korean. To confirm the equivalency of the
two versions, the Korean questionnaire was back-translated into English. The questionnaire was also pre-tested for
clarity with subjects from the same population as the
sample. The data were analyzed by Analysis of Variance
(ANOVA) and chi-square analysis.
Fashion leaders were those who were self-identified as
fashion opinion leaders or fashion innovators. 31.6% of the
Korean sample (n=30) and 47.6% of the U.S. sample (n=39)
were classified as fashion leaders.
Korean fashion leaders were found to use marketer
dominated sources at the awareness of object stage more than
did U.S. leaders. No differences were found in the type of
information sources at the interest and evaluation stages
between Korean fashion leaders and U.S. leaders. Through
all the stages of the adoption process, the Korean leaders
used foreign fashion magazines and non-fashion magazines
(advertisements and fashion columns) as fashion information
sources more than did U.S. fashion leaders.
U.S. fashion leaders showed a greater frequency of use
of consumer dominated sources than Korean leaders. No
difference was found in variety of fashion information
sources used by Korean fashion leaders and U.S. leaders.
For both Korean and U.S. consumers, fashion leaders had a
greater frequency of use and a greater variety of fashion
information sources used than followers.
Similar to what had been found with U.S. consumers,
Korean fashion leaders may prove to be an effective target
for fashion marketing efforts. / Graduation date: 1994
|
95 |
The psychology of product aesthetics : antecedents and individual differeces in product evaluations /Brunel, Frédéric F. January 1998 (has links)
Thesis (Ph. D.)--University of Washington, 1998. / Vita. Includes bibliographical references (leaves [247]-255).
|
96 |
A cross-cultural study of motivation for consuming luxuries : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy at Lincoln University /Allison, Gareth M. January 2008 (has links)
Thesis (Ph. D.) -- Lincoln University, 2008. / Also available via the World Wide Web.
|
97 |
The relation between the customer behaviour and shopping centre promotion a case study of Whampoa Garden /Tse, Chun-wai. January 2002 (has links)
Thesis (M.Hous.M.)--University of Hong Kong, 2003. / Includes bibliographical references (leaves 78-84). Also available in print.
|
98 |
Consumer decision-making processes for scholar transportation in South African cities: the case of Johannesburg and PretoriaLetsholonyane, Nelly January 2016 (has links)
Scholar transport in South Africa remains an area that needs to be addressed in the interest of all communities, rich and poor alike. The National Development Plan 2030, provides a clarion call for nation building to develop highly knowledgeable South African citizens for building innovative capacity for the nation as a whole(NDP, 2014).
|
99 |
Factors affecting the consumer decision-making process in Africa: an exploratory studyPather, Melisha January 2014 (has links)
With more consumer product companies analysing the requirements for successful entry into African markets, the main factors they seek to determine are concerned with understanding the African consumer, so that these companies are enabled to provide products and services that relate to the inherent needs and wants of these consumers.
This research study analysed the factors that affect the consumer decision-making process in East and West Africa. The countries that were focused on for this study were Kenya, Tanzania, Uganda, Nigeria and Ghana.
The results of the study revealed that there is a unique macroeconomic environment in both East and West Africa that has resulted in the rise of low-end and high-end consumers. Profiles of each of these consumer types, as well as regionally specific nuances have been provided. It was also established that there are many factors that affect the consumer decision-making process in these regions. These can be grouped into product factors, marketing factors, environmental factors and purchasing factors.
These behavioural nuances can be used by consumer product companies to properly prepare market entry strategies for East and West African markets in order to meet customer demands. / Dissertation (MBA)--University of Pretoria, 2014. / zkgibs2015 / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted
|
100 |
An Experimental test of the endowment effectCohen, Justin Simon January 2017 (has links)
Thesis (M. Com. (Economics))--University of the Witwatersrand, Faculty of Commerce, Law and Management, School of Economic & Business Sciences, 2017 / In this study, I use a computer game based lab experiment to investigate the existence of the
Endowment Effect. Previous empirical evidence has been criticised for failing to adequately account
for the effects of transactions costs and other frictions. The structure of the game used in this study
allows me to control for these effects, and the results provide evidence in support of the existence of
an Endowment Effect. The effect is found to be stronger when transactions costs are present. / GR2018
|
Page generated in 0.0577 seconds