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Consumer engagement perspectives : a tool for ensuring advertising's impact? /Cummings, Maria N. January 2007 (has links)
Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Includes bibliographical references (leaves 59-69).
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Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /Bonnema, Jeanne. January 2006 (has links)
Thesis (M.Com.(Communication Management))--University of Pretoria, 2006. / Abstract in English. Includes bibliographical references. Available on the Internet via the World Wide Web.
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Consumption in a new home : an investigation of Chinese immigrant consumer behaviour in Toronto, Canada /Wang, Lu. January 2003 (has links)
Thesis (Ph.D.)--York University, 2003. Graduate Programme in Geography. / Typescript. Includes bibliographical references (leaves 261-277). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url%5Fver=Z39.88-2004&res%5Fdat=xri:pqdiss &rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NQ99257
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Managing corporate brand image through sports sponsorship impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility /Kim, Kihan, January 1900 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.
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Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads /Jin, Yun. January 2006 (has links)
Thesis (M.A.)--University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
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Price response in multiple item choice spillover effects of reference price /Kwak, Kyuseop. January 2007 (has links)
Thesis (Ph. D.)--University of Iowa, 2007. / Supervisors: Gary J. Russell, Sri Devi Duvvuri. Includes bibliographical references (leaves 106-109).
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The role of mental imagery and visual perspective in consumer behavior /Jiang, Yuwei. January 2008 (has links)
Thesis (Ph.D.)--Hong Kong University of Science and Technology, 2008. / Includes bibliographical references (p. 72-80).
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Bark cloth : Swedish consumer attitudes towards sustainable fabricsNakirulu, Esther January 2013 (has links)
The fashion industry is faced with a challenge of the world’s population today and it is therefore looking for other alternatives of dressing up the entire population since cotton is at its extinction. This study introduces an African crafted sustainable textile fabric called Bark cloth. The research includes the details of the fabric, the production process and what the fabric can be used for in order to give the reader a deeper understanding of the fabric and why it is interesting to be added on the Swedish market. A qualitative methodology is used and that is to say; interviews have been conducted as well as empirical data review which is used as basis on both primary and secondary data hence this helped in providing valid information for this study. The study findings and results are greatly based on the field study the author made recently in Uganda to broaden this project and the study is also be based on the information was be gathered from the other empirical sources such as interviews and the literature. The study scope outcomes will be applicable to the fashion council that that is seeking help in finding out how cotton can be substituted and it will also be very useful at the Swedish School of Textiles and the Textile museum in Boras.
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Essays in behavioural economicsWisson, James January 2016 (has links)
The thesis consists of three stand-alone essays. Defaults are influential, cheap to change, and therefore of great interest to policymakers. However, it is still unclear what explains their influence. Optimal Defaults and Uncertainty presents a model in which uncertainty contributes to default inertia: decision makers may be content to stick with the default and avoid the costs of learning their optimal decision. The socially optimal default policy I find differs significantly from optimal policy in models where procrastination alone drives default inertia. I show that alternative policy measures may be more effective in improving welfare, and so the effectiveness of defaults may be more limited than previous models suggest. In Screening Salient Thinkers, I explore a model of second-degree price discrimination in which consumers with context-dependent preferences choose from a menu of price-quality bundles. Specifically, the range of prices and qualities in the menu determines the weight that consumers give to the two attributes when they evaluate bundles. 'Focusing thinkers' place more weight on the attribute that varies the most within the menu; for 'relative thinkers' the opposite is true. The monopolist exploits both types of bounded rationality. In the focusing case the cost of asymmetric information is directly reduced; with relative thinkers the monopolist can use a 'decoy good' to extract higher revenues from all consumers. Finally How Long Is Now? explores an important degree of freedom in models of present-biased preferences: when does the present end and the future begin? First I present evidence that illustrates how economists have used this degree of freedom to explain behaviour in a variety of different contexts. Second, using a novel, between-subjects experimental design, I test a hypothesis that endogenises the cut-off between the present and the future: the 'as soon as possible' effect. The effect predicts that the soonest option in a menu fixes the present horizon and implies a time-specific form of menu dependence. The experimental data collected does not support the hypothesis and this result appears robust to a number of analytical approaches.
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Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countriesPenz, Elfriede, Hartl, Barbara, Hofmann, Eva January 2019 (has links) (PDF)
The aim of the research was to investigate how to stimulate sustainable consumer behaviors that lead to a lowering of the carbon footprint. Because of environmental challenges at the individual and societal levels, researchers agree that behavioral change is necessary. We argue that when already performing a sustainable behavior, this behavior can spill over to other sustainable actions, even to more difficult ones. First, we studied whether a positive behavioral spillover occurs between product categories and whether the spillover effect depends on the ease or difficulty of the sustainable behavior. Second, we investigated whether high awareness of sustainability determines the spillover between categories. We conducted three online experiments in Central Europe, investigating whether spillover takes place between behaviors assigned to the same category (transport or food) or between behaviors assigned to different categories (transport or food). In all three studies participants had to make two independent decisions. In studies 1a (N=281) and 1b (N=195), the effect of the ease/difficulty of the behavior was tested. In study 2 (N=164), awareness of CO2 emission reducing effects was manipulated. Findings revealed a behavioral spillover between sustainable choices.
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