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A study to determine the choice of the "distinguished base" for market segmentationJohar, Jotindar Singh. January 1984 (has links)
A marketer is faced with one fundamental issue in developing brand marketing strategy: a choice between adopting an Image marketing strategy as recommended by David Oglivy versus influencing consumer choice through a Unique Selling Proposition as recommended by Rosser Reeves. In simpler terms using an emotional vs. functional/rational appeal. To help make this decision, the marketer must research consumer motivations and determine for his product/service category whether consumer choice of a brand is based on its image or on its functional attributes.[...] / Un specialiste de marketing doit faire face a un aboutissement fondamental lorsquTil met au point une strategie de marketing: un choix entre d’une part l’adoption d’une strategie mettant en valeur lfimage d!un certain produit, comme le recommende David Oglivy, et d*autre part 1Tinfluence du choix du consommateur au moyen d!une proposition de vente exceptionnelle, comme le recom- -mende Rosser Reeves. En termes plus simples, lTattrait de l’emotionnel contre l’attrait du rationnel/fontionnel. Afin de l1aider a prendre cette decision, le specialiste de marketing doit etudier les motivations du consommateur et determiner pour la categorie de son produit/service si le choix du consommateur pour une cer- -tame marque est base sur son aspect ou sur ses qualites fonctionnelles.[...]
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A quantitative study of economic and psychological determinants of demand for dairy products in Hawaii / Demand for dairy products in HawaiiEl Feel, Ahmed Mohamed T. Reheem January 1968 (has links)
Typescript. / Thesis (Ph. D.)--University of Hawaii, 1968. / Bibliography: leaves 385-386. / vii, 386 l graphs, tables
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Consumer preference towards private label in the Thai context /Daengrasmisopon, Thittapong. Unknown Date (has links)
Thesis (PhDBusinessAdministration)--University of South Australia, 2004.
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Estimation of heterogeneity in brand choice models /Chickamenahalli, Suma Unknown Date (has links)
Thesis (MStatistics)--University of South Australia, 2000
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Brand awareness effects on consumer decision making for a common, repeat purchase product :Macdonald, Emma Kate. Unknown Date (has links)
Thesis (M.Bus.)--University of South Australia, 1996.
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Consumer preferences for seafood information attributes /Fonner, Robert C. January 1900 (has links)
Thesis (M.S.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 44-45). Also available on the World Wide Web.
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Approach/avoidance motivation extensions of the congruency effect /Hammill, Amanda C. January 2008 (has links)
Thesis (M.A.)--Cleveland State University, 2008. / Abstract. Title from PDF t.p. (viewed on Nov. 6, 2008). Includes bibliographical references (p. 57-64) and appendices. Available online via the OhioLINK ETD Center. Also available in print.
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Innovation in context : the effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance of new features /Love, Edwin. January 2008 (has links)
Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 104-110).
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Sensory perception of different acidulants in flavoured sports drinksKinnear, Marise. January 2008 (has links)
Thesis (Ph.D.)(Food Science))--University of Pretoria, 2008. / Includes bibliographical references. Available on the Internet via the World Wide Web.
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Three essays affect transfer, network effects and market valuation of brand extensions /Liu, Xin. January 2007 (has links)
Thesis (Ph.D.)--Kent State University, 2007. / Title from PDF t.p. (viewed Apr. 8, 2009). Advisor: Michael Y. Hu. Keywords: brand extensions, network effect, brand management. Includes bibliographical references.
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