- About
-
The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 10 of 142 (0.05 seconds)Spelling suggestions: "subject:"brand choice"" "subject:"grand choice""
| 1 |
Magical transformations of the self through the consumption of foreign brands the identity aspirations and conflicts of Chinese consumers in a global market /Dong, Chunlian, January 2005 (has links)
Thesis (Ph. D.)--University of Kentucky, 2005. / Vita. Includes bibliographical references (leaves 78-81).
|
| 2 |
On the use of some Burr family distributions in econometricsFry, Timothy Richard Leighton January 1988 (has links)
No description available.
|
| 3 |
The influence of consumption values on motorcycle brand choiceGaskill, Adam Unknown Date (has links)
The aim of this thesis is to identify the brand choice moderators that influence consumers' choice of one brand over another. This research examines the influence of five consumption values on brand choice behaviour within the New Zealand market for new road motorcycles using stepwise discriminant analysis. The greater variety of brands, forcing consumers to make more brand choices combined with the large financial value of some brands was the major motivator for this research. In reviewing the literature a gap emerged relating to brand choice behaviour for durable goods. This research addresses this gap through using the durable goods category of road motorcycles. Findings from this research concluded that consumption values do influence brand choice behaviour within the New Zealand market for new road motorcycles.
|
| 4 |
Estimating the NBD-Dirichlet market statistics from a single shot survey /Wright, Malcolm January 1999 (has links)
Thesis (PhD) -- University of South Australia, 1999
|
| 5 |
The influence of consumption values on motorcycle brand choiceGaskill, Adam Unknown Date (has links)
The aim of this thesis is to identify the brand choice moderators that influence consumers' choice of one brand over another. This research examines the influence of five consumption values on brand choice behaviour within the New Zealand market for new road motorcycles using stepwise discriminant analysis. The greater variety of brands, forcing consumers to make more brand choices combined with the large financial value of some brands was the major motivator for this research. In reviewing the literature a gap emerged relating to brand choice behaviour for durable goods. This research addresses this gap through using the durable goods category of road motorcycles. Findings from this research concluded that consumption values do influence brand choice behaviour within the New Zealand market for new road motorcycles.
|
| 6 |
The influence of consumption values on motorcycle brand choice this thesis is submitted to the Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2004.Gaskill, Adam. January 2004 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2004. / Also held in print (94 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 GAS)
|
| 7 |
A study of the extent of brand loyalty exhibited by business travellers towards the lodging product /Davis, Nigel Roger John, January 1992 (has links)
Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1992. / Vita. Abstract. Includes bibliographical references (leaves 154-162). Also available via the Internet.
|
| 8 |
The effects of brand relationship norms on consumer attitudes and behavior /Aggarwal, Pankaj. January 2002 (has links)
Thesis (Ph. D.)--University of Chicago, Graduate School of Business, June, 2002. / Includes bibliographical references (p. 66-73). Also available on the Internet.
|
| 9 |
Motivations for Chinese and Indian consumers to buy luxury brands a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2008 /Heinemann, George. January 2008 (has links)
Dissertation (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print (81 leaves ; 30 cm.) in the Archive at the City Campus (T 658.8343 HEI)
|
| 10 |
Modeling dynamic choice behavior : empirical analysis using multinomial logit and multiperiod multinomial probit models /Park, Seong Yong. January 1996 (has links)
Thesis (Ph.D.) University of Washington, 1996. / Vita. Includes bibliographical references (leaves [119]-129).
|
Page generated in 0.0545 seconds