Abstract: This thesis studied the ideas and situations of living room decorations of Taiwanese families and their choices of the furniture for them. Specicially, the present study analyzed in detail Taiwanese families¡¦ aesthetic prefereence of color and material for their furniture combination for living room decorations, based on the theroy of consumption schema. The valid sample included 333 Taiwaness families from three metropolitant cities of the island. The data were examined thoroughly by statistical methods such as Factor Analysis, Cluster Analysis, ANOVA and Cross-Table Analysis. The main findings are summarized in the following: 1. Eight systems of decorating living room are identified and depicted, namely ¡V separation, space, light, furniture, decoration, electric appliances, entertainment and education, and religion and feng-shui systems. 2. The three top preference of color for living furniture for Taiwanese families are wood, brown, and black, whereas leather sofas are most popular. Materials for the end-tables, bookcases and cabinets best liken are wood. 3. Four factors has been recoginzied in the lifestyle of Taiwanese families: social status, social relation, leisure time, and indivisual taste of living. Based on theses factors, three types of family lifestyle of Taiwanese were found, namely: Happy Nests, Status-Caring, and Gentry. 4. Regarding the consumption schema hypothesis testing, some the color harmony interrelationship between furniture items are supported. However, for dthe material aspect, no harmonious interrelationship between the items, excpet for one for the group of Gentry.