Taiwan¡¦s information industry has made significant improvement in the past decades, especially for the electronic information hardware, which stands in a dominant position in the world. Taiwan now is the third largest electronic information hardware region all over the world. As for the traditional industry toward the high-tech information products, Taiwan also has steady foundation in systems integration, information security, and embedded software. Now, almost all the information products are rooted with ICs. From 1970s, every ten years marked a changing point, and, in 1990s, such changing period is reduced to three years. Because of the fast improvement pace, the relevant high-tech industry is positioned in the extremely unstable managing level, in which the replacement incident is on the stage repeatedly. It is well-acknowledged that the value of high-tech products is the application and the acceptance level of software. All hardware equipments are designed under the indicative software. Therefore, numerous information products have been failed in the severe competition. The high ratio of failure, especially the highly risk from new products is said, according to the Products Development and Management Association (PDMA) (US), the average failure rate of information products is 41%, and there is only one successful product in the market in every 6.6 new ideas. Thus, this thesis interviews some related managers to research the reasons of failure in information products development when entering the markets, and make the relevant indicative analysis. Hopefully, this study can be an important reference for enterprises when devoting or applying to information products development. Study Purposes: 1. Research the reason of failure in information products when entering markets. 2. From the meeting with the managers, the ¡§key factors¡¨ of product failure are examined, and then to make analysis as references to avoid failure risks. Combining the interview results, mentioned theory and real cases, the paper has compared in depth and drawn a conclusion that the main reasons to new information products failure consist of the following elements as popularity and development degree of their ambient products (compatibility), control of market changes, competors and failure cost, the ability and technology to develop new products etc.