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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

SEQUENTIAL A/B TESTING USING PRE-EXPERIMENT DATA

Stenberg, Erik January 2019 (has links)
This thesis bridges the gap between two popular methods of achieving more efficient online experiments, sequential tests and variance reduction with pre-experiment data. Through simulations, it is shown that there is efficiency to be gained in using control-variates sequentially along with the popular mixture Sequential Probability Ratio Test. More efficient tests lead to faster decisions and smaller sample sizes required. The technique proposed is also tested using empirical data on users from the music streaming service Spotify. An R package which includes the main tests applied in this thesis is also presented.

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