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Návrh dílčí strategie při propagaci elektronického obchodu firmy / Proposal of the Partial Strategy for Promotion of E-shop of the CompanyŽenatová, Eva January 2014 (has links)
This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
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