Abstract This research was to explore 1) the thought and the methods of Sinyi Realty¡¦s Corporate Social Responsibility 2) the intent and core concept in designing Sinyi Realty¡¦s Corporate Social Responsibility and 3) the everlasting strategy of promoting Sinyi Realty¡¦s Corporate Social Responsibility. Hopefully, this research can be a reference for enterprise and business managers to increase corporate social impact. Through seven profound interviews with seven real estate high-ranking executives, relevant quotations and logical inference there from, and my personal experiences and observations in the real estate field, I discovered that Sinyi Real Estate, from the beginning, did not really put particular emphasis on the domain of Corporate Social Responsibility. Instead, what Sinyi Real Estate did was just simply to solve or reduce social problems and insist on the principle of ¡§trust first, then profit¡¨, which virtually put the Corporate Social Responsibility into practice and it became one of the most respected model enterprises. Like all other enterprises, Sinyi Real Estate has had and will have its own difficulties and challenges to deal with in the past, in the present, and in the future (in the past, not being recognized by the mainstream; in the present, personal ideas can not match the goal of the corporation; and in the future, the concept is hard to be passed on) and needs to overcome all the difficulties and challenges one after another in order for Sinyi Real Estate to create new breakthroughs and grow stronger. The research discovered that Corporate Social Responsibility has a positive relationship to corporate everlasting development. Sinyi Real Estate can continuously work to reach the goal of ¡§make Sinyi Real Estate everlasting¡¨ and become the most valued enterprise in society by 1) inheriting and passing on Sinyi Realty¡¦s Corporate Social Responsibility 2) expanding service territory and market 3) enhancing the width and depth of sales 4) strengthening the influence of the Trade Association 5) constantly increasing the responsibility of relevant parties and 6) promoting the concept of green energy environmental impact. Key Words:Sinyi Realty, Corporate Social Responsibility, Business Ethics, Corporate Citizenship, Corporate Governance, Corporate Commitment, Social Participation, Envioronmental Protection, Social Enterprise.

Bakgrund: Medarbetares engagemang är oroväckande lågt såväl nationellt som internationellt vilket är ett kostsamt problem för organisationer då detta kan bidra till lägre produktivitet, försämrad kundnöjdhet och minskad lojalitet hos de anställda. Ett viktigt verktyg som organisationer kan använda sig av för att stärka medarbetares engagemang är att skapa en väl fungerande intern kommunikation. Denna kommunikation har ur ett organisatoriskt perspektiv fått en mer framträdande roll då den interna informationen mellan ledning och medarbetare måste anpassas utifrån medarbetares behov för att på så sätt ge det bästa förutsättningarna för att nå organisatorisk framgång och bidra till ett högre engagemang. Syfte: Syftet med denna uppsats har varit att få en ökad förståelse över hur organisationers symmetriska interna kommunikation påverkar anställdas engagemang, sett ur en medarbetares perspektiv. Metod: Studiens syfte har varit att få en ökad förståelse för det valda problemområdet vilket resulterat i att en kvalitativ forskningsansats använts. För att undersöka engagemang hos de anställda genomfördes nio stycken semistrukturerade intervjuer. Denna metod användes för att fånga informanternas subjektiva upplevelser om engagemang kopplat till symmetrisk intern kommunikation. De nio informanterna valdes ut från en organisation, där urvalet gjordes strategiskt slumpmässigt. Organisationen valdes då de aktivt arbetade med symmetrisk intern kommunikation och medarbetarnas engagemang. Resultat/Slutsats: Denna studie har kommit fram till att det är kombinationen av symmetrisk och asymmetrisk kommunikation som skapar det gynnsammaste förutsättningarna för en väl fungerande intern kommunikation. Kombinationen av interna kommunikationskanaler underlättar de anställdas arbetssituation och bidrar till ett ökat engagemang. / Background: Employee commitment is worryingly low, both nationally and internationally which is a costly problem for organizations as this may contribute to lower productivity, reduced customer satisfaction and reduced employee loyalty. An important tool that organizations can use to strengthen the employees' commitment is to create a well-functioning internal communication. This communication has from an organizational perspective been given a more prominent role since internal information between management and employees must be adjusted on the basis of employees' needs so as to provide the best conditions for achieving organizational success and contribute to a higher commitment. Purpose: The purpose of this study was to obtain a better understanding of how organizations symmetrical internal communication affects employee engagement, seen from an employee's perspective. Method: The study's purpose was to get a better understanding of the chosen problem area which resulted that a qualitative research approach was used. To investigate the corporate commitment of the employee’s nine semi-structured interviews was conducted. This method was used to capture the informants' subjective experiences of commitment linked to symmetrical internal communication. The nine informants were selected from one organization, where the selection was made strategically random. The organization was chosen as it actively worked with symmetric internal communications and employees’ commitment. Results/Conclusion: This study has come to the conclusion that it is the combination of symmetrical communication and asymmetric communication that creates the most favorable conditions for well-functioning internal communication. The combination of internal communication channels facilitates the employees' work situation and contributes to increased engagement.