Alcoholism is a major health problem, and current methods of treatment have been only partially successful. One treatment approach is to teach coping skills for dealing with problematic situations. This study was designed to investigate the effectiveness of imagery techniques in teaching coping skills. There were two major objectives of this study. The first objective was to determine whether covert skills training would produce positive changes in alcoholics in terms of their effectiveness in responding to stressful situations, their self-concept, and selected personality characteristics. The second objective was to determine whether alcoholics subjectively experience the imagery approach as beneficial. The statistical design also evaluated whether the effectiveness of the treatment fluctuated as a function of age, education, chronicity of alcohol problem, number of rehabilitation attempts, and environmental support as measured by the presence of a family or job awaiting the alcoholic's return.