Thesis (M.B.A.)--University of Hong Kong, 1987.

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. Description based on print version record. Includes bibliographical references.

This study was designed to investigate the influence of social class on activity and attitude patterns relative to bank credit card usage by selected households of the Muncie-Delaware County (Indiana) Standard Metropolitan Statistical Area. The universe surveyed in this thesis consisted of respondents all known to have one basic characteristic -current or previous possession of a bank credit card.The data were collected by personal interview of 139 bank credit card recipient households in the studied area. Interviews were performed with a structured, non-disguised questionnaire providing guidance.The responses in all surveyed areas were analyzed according to the respondents' social class membership. Factors utilized to determine social class position were occupation, source of income, education, and house type.Although bank credit cards served as the central focus of the study, possession and usage of other types of credit cards by respondent households were surveyed. The thesis explored activity and attitudes relative to usage of department store and oil company credit cards.

Thesis (M.B.A.)--University of Hong Kong, 1990.

by Leung Oi-Man, Amy, Tsang Wing-Kwong, Eric. / Bibliography: leaves 84-85 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

by Mui Yuet-sheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991 / Includes bibliographical references. / EXECUTIVE SUMMARY / ACKNOWLEDGEMENT / CHAPTER / Chapter I: --- INTRODUCTION / Operation of Credit Card System / Role of Visa and MasterCard International Inc. / Chapter II: --- BUSINESS REVIEW / Historical Development of VISA and MasterCard / Development of Credit Card Business in Hong Kong / Development of Credit Card Business in China / Chapter III： --- OBJECTIVES AND METHODOLOGY / Hypothesis / Objectives / Methodology / Chapter IV: --- RESEARCH FINDINGS AND ANALYSIS / Marketing Strategies on Credit Card Products Employed by Banks in Hong Kong and China / Product Strategy / Pricing Strategy / Promotion Strategy / Distribution Strategy- / Operating System of Credit Card Business in Hong Kong and China / Credit Approval / Authorisation / Settlement / Credit and Security Control / SWOT Analysis / SWOT Analysis of Card Business in China / SWOT Analysis of Card Business in Hong Kong / Chapter V: --- COMPARISON BASED ON MCGUIGAN MODEL / McGuigan's Conceptual Market Performance Model / Market and Environmental Conditions / Market Structure / Market Conduct / Market Performance / Chapter VI: --- CONCLUSION AND FUTURE DEVELOPMENT / APPENDICES / Chapter Appendix I: --- Historical Development of VISA and MasterCard / Chapter Appendix II : --- Development of Credit Card Business in Hong Kong / Chapter Appendix III : --- Development of Credit Card Business in China / Chapter Appendix IV : --- Questionnaire Design (English and Chinese Version) / Chapter Appendix V : --- Background Information of Interviewees / Chapter Appendix VI : --- Interview Question Lists / Chapter Appendix VII : --- Different Credit Cards in Hong Kong / Chapter Appendix VIII : --- Different Credit Cards in China / BIBLIOGRAPHY

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: p. leaves 260-263.

by Hui Tung-Ying, Tai Shun-Fu. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references. / APPROVAL --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / PREFACE --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- ANALYSIS AND ASSESSMENT --- p.5 / Market Profile Analysis --- p.5 / Economic Environment --- p.5 / Demographic Environment --- p.17 / Socio-cultural Environment --- p.21 / Political & Legal Environment --- p.22 / Regulator --- p.23 / Technological Environment --- p.25 / Customer Profile Analysis --- p.31 / Company Profile Analysis --- p.33 / Product Profile Analysis --- p.36 / Competition Profile Analysis --- p.40 / Chapter III. --- MARKETING OBJECTIVES --- p.44 / Product Objective and Strategy --- p.47 / Existing Situation in HK --- p.47 / Recommended Objectives and Strategies in HK --- p.52 / Existing Situation in PRC --- p.54 / Recommended Objectives and Strategies in PRC --- p.56 / Pricing Objective and Strategy --- p.58 / Existing Situation in HK --- p.58 / Recommended Objectives and Strategies in HK --- p.61 / Existing Situation in PRC --- p.63 / Recommended Objectives and Strategies in PRC --- p.64 / Promotion Objective and Strategy --- p.65 / Existing Situation in HK --- p.65 / Recommended Objectives and Strategies in HK --- p.68 / Existing Situation in PRC --- p.70 / Recommended Objectives and Strategies in PRC --- p.71 / Distribution Objective and Strategy --- p.73 / Existing Situation in HK --- p.73 / Recommended Objectives and Strategies in HK --- p.75 / Existing Situation in PRC --- p.77 / Recommended Objectives and Strategies in PRC --- p.78 / Chapter IV. --- TACTICAL ACTION PLAN --- p.79 / Product --- p.79 / Pricing --- p.81 / Promotion --- p.82 / Distribution --- p.84 / Chapter V. --- BUDGET --- p.85 / Chapter VI. --- CONCLUSION --- p.86

This study examined graduate international students' knowledge, attitudes, experiences, practices, and satisfaction relating to credit cards. Based on the literature, international students attending U.S. colleges and universities were considered an important population to study because of: (1) internationalization of credit cards and (2) the lack of credit card research on this group. The sample was selected from graduate international students attending Colorado State University. A questionnaire was mailed to 623 students during Summer, 1992. Completed questionnaires were returned by 261 students (46.2 percent response rate). Data were analyzed using descriptive statistics, cross-tabulations, correlation analyses, and canonical correlation analyses. Findings showed that respondents' credit card knowledge was low, attitudes were favorable, and pre-U.S. experiences limited. Since living in the U.S., respondents had become regular users with a mean of 3.3 cards and a majority charging more than $200 per month. They followed commonly recommended practices, and eight of ten were satisfied with their credit card use. Several statistically significant relationships were found among the credit card variables, and between these variables and socio-demographic characteristics such as country of origin and length of U.S. residency. A conceptual model was also tested, showing that experiences influenced practices, which in turn influenced satisfaction. Implications and research recommendations were developed for international students, credit card issuers, providers of credit card education, and researchers. Based on credit card needs of international students, card qualifications and education programs should be developed and evaluated. / Graduation date: 1993 / Figures in original document are black and white photocopies. Best scan available.