Combined with farmers¡¦ innovations and modern biotechnological discoveries since 20 years ago, Taiwan has become a critical exporter of phalaenopsis. In 2004, Council of Agriculture set phalaenopsis, mango, tea and Taiwan porgy as the four crucial exporting agricultural products. Yet it was when the total value of phalaenopsis exported went down, a significant siren indicating that the phalaenopsis growing industry is facing severe environments. This research discussed business model, related practice and competition advantages of the case company in the phalaenopsis growing industry, and compare them with researchers¡¦ papers including Dr. Peng Tso-kuei¡¦s discoveries of the trends of management and competition. Results are: I. The case company carried out its idea, spirit and objectives in their operation, II. Differentiation strategy is the main source of the case company¡¦s competitive advantage, and III. The management and competition situations of phalaenopsis growing industry changes fast, firms should adjust practices to adjust themselves to the market.