Nowadays, human resource management transforms the business into globalization, and globalization trend changes the management of human resource as well. Therefore, given the importance for enterprises to figure out the factors to cultivate competitive advantages among foreign professionals in a cross-cultural working environment and improve the innovation process and work performance in advance, this research will discuss how cultural intelligence and knowledge sharing impact individuals¡¦ innovative behavior. Consequently, from an empirical investigation with 131 foreign professionals supported the notion that with higher cultural intelligence perceived higher innovative behavior. Correspondingly, higher metacognitive CQ, motivational CQ and motivational CQ lead to higher knowledge sharing. In addition, knowledge sharing has positive impact on innovative behavior. Furthermore, the relationships between cognitive CQ and innovative behavior were mediated through knowledge sharing.

Master thesis is focused on examining the influence of cultural factors on the choice of international marketing communication strategy, with emphasis on communication in the online environment. The theoretical section is devoted to the description of possible strategies of marketing communication linked to the cultural context and current world trends. Furthermore, with the help of a secondary analysis of previous studies the question of influence of cultural factors in the online environment is explored, namely its influence on the design and content of websites. The practical part is based on the descriptive analysis of current trends in the selection of internet communication strategies by major international companies in the selected industries. The work is enhanced by the results of in-depth interviews with experts in the field of international and digital marketing.