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Využití kulturních zařízení v rozvoji cestovního ruchu na příkladě vybraných muzeí na Třebíčsku / A usage of cultural facilities in tourism development on case of selected museums in the region of TřebíčFLORIÁNOVÁ, Lucie January 2011 (has links)
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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Využití kulturních zařízení v rozvoji cestovního ruchu na příkladě vybraných muzeí v městě Písek / A usage of cultural facilities in tourism development on case of selected museums in PísekŠEBKOVÁ, Monika January 2012 (has links)
The aim of the thesis were to analyze supply and demand of tourism in Písek region, to complete the product for selected segment of visitors based on research of motivation, expectation and image of chosen cultural facilities and to purpose possibilities of communication and cooperation of cultural facilities and tourism industry in Písek region.
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