Thesis (Honors)--University of South Florida, 2009. / "April, 2009." Includes bibliographical references (p. 53-57).

Thesis (M. Sc.)--University of Hong Kong, 2001. / Includes bibliographical references (leaves 88-94).

Thesis (M.A.)--Georgia State University, 2009. / Title from file title page. Gregory C. Lisby, committee chair; Kathryn Fuller-Seeley, Svetlana V. Kulikova, committee members. Description based on contents viewed Feb. 22, 2010. Includes bibliographical references (p. 158-167).

 The three terms heritage, legacy and treasure came across my mind and led me think about how strongly these three terms are correlated. Heritage is a great treasure in cultural terms. However, the terms legacy and treasure also literally suggest the commercial potential hidden in heritage, which can generate commercial benefits in monetary terms. Brand heritage can be a great marketing tool to add value to the products. By applying heritage driven marketing campaigns, the food and beverage brands received a huge success. Notable examples include the champagne brand Dom Perignon and the whisky brand Macallan. Sharing the traditional knowledge and how they followed the traditional practice in the modern days, these stories not only show how loyal they are to the traditional practice, but further enhance the “premiumness” of the brands. Fashion brands have also been using heritage marketing as a tool for brand building. Louis Vuitton has been using its heritage and craftsmanship in luggage making for brand building. Similarly, Hermes has been leveraging its history in scarves and fine craftsmanship as a way of heritage branding. This dissertation examines the Hong Kong lifestyle brand G.O.D. to understand how heritage commodification contributes to its relative success not only to the business but also in its promotion of Hong Kong local heritage. In order to understand the case, the company background, the process of heritage commodification via design and marketing is carefully dissected in this dissertation. To understand the impact of design with a twist approach on promoting Hong Kong heritage, the product design, elements selection criteria, marketing campaigns and shop design have been studied. To verify the relative success of the brand, a marketing survey has been conducted and the findings have been analyzed to understand the real market response towards the brand so as the effectiveness of promoting Hong Kong heritage via design product. / published_or_final_version / Conservation / Master / Master of Science in Conservation

This dissertation considers the Native North American repatriation movement as a sociocultural study, in which traditional knowledge and other information accompany returns to tribes. I engage this process with the Cayuse, Umatilla, and Walla Walla Tribes of northeastern Oregon (the Confederated Tribes of the Umatilla Indian Reservation) as they present, preserve, and perpetuate tribal history and culture at their museum, Tamástslikt Cultural Institute. I also explore self-representation and Native participation at the Pendleton Round-Up rodeo and "wild west" pageant in the neighboring town of Pendleton, Oregon. Investigating the connectivity between repatriation, collaboration, and representation, I ask how repatriation defines itself beyond the return of objects of cultural patrimony to influence the development of a tribal cultural and historical narrative. I argue that newly developed tribal perspectives are therefore a bi-product of repatriation. By presenting tribal perspectives based in negotiation, repatriation thus leads to self-representation via collaborative processes. Collaborative processes allow for anthropological research and knowledge to be shared, accessed, and controlled by Native communities, thus allowing for multiple forms of repatriation to manifest. Working within a collaborative framework based primarily in grounded and emergent theory, I also brought theories of the diaspora, historical memory, and trauma to bear on my research in hopes of exploring how return is further complicated in both a literal and a figurative sense. I am informed by Native American and Cultural Studies, yet rather than rejecting or discarding the historical relationship of contact between Anthropology and Native America, this dissertation favors a discussion of changes and adjustments within it. My work contributes to the anthropological literature on tribal museums and representation, and to new understandings of the repatriation of identity and knowledge. I also hope to contribute to growing collaborative action/advocacy-based ethnographic models for conducting research with Native North Americans. An applied and collaborative methodology was employed as I assisted in realizing projects initiated by the Tribes' and operating within a particular Native worldview, spanning from curation to interpretation, at Tamástslikt. While remaining separate and distinct, my own dissertation project was nevertheless structured, informed, and achieved alongside, and in conjunction with, tribally controlled projects.

published_or_final_version / Architecture / Master / Master of Architecture

No description available.

No description available.

"Non-economical industrial sites are being demolished in Geelong, making way for alternative economic development. Whilst progress is inevitable, I question the wisdom of short-term financial gain over long-term loss of identity. The association of industrial buildings with the concept of cultural heritage, art and architecture does not seem so incongrous in other parts of the world."--leaf 2. / Master of Arts (Visual Arts)

"Non-economical industrial sites are being demolished in Geelong, making way for alternative economic development. Whilst progress is inevitable, I question the wisdom of short-term financial gain over long-term loss of identity. The association of industrial buildings with the concept of cultural heritage, art and architecture does not seem so incongrous in other parts of the world."--leaf 2. / Master of Arts (Visual Arts)