The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.

The Financial analysis Crystalex a.s. examines a general financial situation of the company. I use classical methods for financial analysis. The significant part of my project is the application of creditworthy and bankruptcy models. The aim of my thesis is to find out if these models were able to predict the current situation for management in the past.

The aim of this Master's thesis is to analyze communication activities of the Domácí těstoviny bistro and subsequently on the basis of the analysis to propose and implement a new communication strategy leading primarily to increase awareness of the potential customers and build loyalty of the existing customers. This Master's thesis consists of theoretical and practical part. The theoretical part focuses on service marketing (specifically catering services) and the importance of marketing management and planning for small and medium businesses. It also focuses on analysis of the current situation, marketing research and marketing communication. The practical part includes performances of the Domácí těstoviny bistro, the application of the analysis of the current situation and evaluation information from primary and secondary research. The most important, final part of the Master's thesis is to proposal, implementation and evaluation of the communication strategy of the Domácí těstoviny bistro.

This thesis is focused on the project management methods within planning project of creation visual identity with photographing the products and creation of the web graphic for customer. Except the planning of project the thesis also analyzes current situation and decides whether the project is suitable for realisation. Thesis also includes teoretical background required for understanding this issue. The result of this thesis can be used as a basis for realization of the project.

My diploma thesis compares surveyor's work in Norway and Czech Republic. The aim of the diploma thesis is to create complex view about situation and be objective as much as possible. The final result is deducated from the historical aspects, the current situation in surveying, practical skill I have learned in Norway during summer ERASMUS+ traineeship and the questionnaire survey.

My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.

podnikatelský záměr, zaloţení společnosti, analýza, konkurence, marketingový výzkum, strategie, tenis