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Marketingový mix konkrétního podniku / Marketing Mixture of a Specific EnterpriseDočekalová, Simona January 2015 (has links)
This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
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