The objective of this master thesis is to identify “key-drivers” embedded in customer satisfaction data. The data was collected by a large transportation sector corporation during five years and in four different countries. The questionnaire involved several different sections of questions and ranged from demographical information to satisfaction attributes with the vehicle, dealer and several problem areas. Various regression, correlation and cooperative game theory approaches were used to identify the key satisfiers and dissatisfiers. The theoretical and practical advantages of using the Shapley value, Canonical Correlation Analysis and Hierarchical Logistic Regression has been demonstrated and applied to market research.

This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.

The master’s thesis "Analysis of Customer Satisfaction with Catering Facilities and Suggestion for Setting up a New Facility" in its theoretical part deals with issues of marketing research and characteristics of the town of Litomyšl. The practical part, based on customer satisfaction research and analysis, presents a proposal for setting up a new catering facility.

The thesis „Customer satisfaction analysis and suggestions for its improvement“ deals with the measurement of customer satisfaction of the Automobile repair shop Pavel Bánovský. Customer satisfaction will be measured by questionnaires which will provide basis for compilation of measures for increasing level of satisfaction with the services provided and increase the company`s revenue.

The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.

The thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level in IPI s.r.o.. The theoretical part is focused on the interpretation of concepts that are related to the given issues. Further the results of the questionnaire survey are analyzied, the relevant analyzes of the company are described and at the end of the thesis there are recommendations and suggestions that will lead to increasing the satisfaction of the customers in the selected company.

The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.

The aim of the thesis is based on the questionnaire survey to analyze customer satisfaction with the services of the company ODEVA, spol. s r.o. Lipany. The questionnaire was sent to customers by e-mail and data which have been collected through it have been processed into graphs and charts. The thesis is divided in two parts. In the theoretical part I define step by step services in the sphere of production, quality as well as customer satisfaction. I also describe reasons why the company should monitor customer satisfaction and at the end of this section I describe the standard procedure for monitoring and measuring customer satisfaction. The practical part deals with the short description of the textile and clothing industry in Slovakia, as well as the company in which the research was conducted. Outcomes of the research are analyzed and on that basis recommendations in order to improve services are proposed at the end of the thesis.

The aim of my diploma thesis is the analysis of Schmidt estate agency. This analysis will be focused on its inner and outer environment, above all on the way this estate agency is viewed by its real or potential customers in Břeclav and its surroundings. I will use the results of the analysis for determining a recommendation to increase the level of Schmidt estate agency clients’ satisfaction and to raise awareness of this estate agency.