This year (2002), Taiwan participates in WTO under the worldwide economic depression. Besides facing the worldly market competition, Taiwan competes with the cheap labor force pressure from mainland China. In the meanwhile, Taiwan is at the transitional point of economic organization. K company is an over thirty-year overseas branch of an international Japanese Industry. How should it work out new management strategies for liquid crystal industry to promote its competition at this moment? Liquid crystal industry has developed for ten years. It has had one Crystal Cycle every three year. Under the economic depression, the demands of the worldwide PC market and information products have been decreasing. The price of panels has been going down. Factories have suffered heavy loss. Thus, how to work out management strategies for products to avoid virulent competition and to promote profitable competence is the most important issue for the managers of economic industry. This report research on K company¡¦s creative management strategies for liquid crystal. They include (1) Core Strategy (2) Strategic Resources (3) Customer Interface (4) Value Network (5) Customerization Goods Strategy. By industrial analysis and by management strategic analysis of Taiwan crystal industry, the report applies the organization analysis and research on business model, and then synthesizes K company¡¦s whole creative management strategies for liquid crystal industry. Key Words: liquid crystal, market competition, management strategy, customization goods