This thesis is an exploration of the various ways in which queer identity has been subsumed within an urban sensibility by mainstream culture, and how mediated articulations of queerness have subsequently been impacted. Highlighting the influence of late capitalism within the creation of a categorical “queer” identity, this work connects the history of the gentrified gayborhood to televisual and filmic representations of urban and rural queers. Interrogating legacy media representations opens up a conversation about how new media articulations of queerness might operate in the digital age. Examinations of popular queer websites, Downelink, GLEE and I’m From Driftwood illustrate the reification of common LGBTQ identity tropes, as well as highlight the spaces where queer affect theory might perform a critical intervention in how new media scholars might approach future research of online sources. / text