Thesis (Ph.D. (History)) -- University of Limpopo, 2020 / The subject of traditional leadership has been, and will always be, the subject of academic debate in various disciplines and varying objectives throughout the years. However, it is in South Africa to a large extent, but Venḓa specifically, that this study focuses on the discussion on the controversial subject of vhuhosi (traditional leadership) within the homeland system. This study specifically identifies vhuhosi and institutions of Vhavenḓa as a topic for research given its muddied history during the dark days of colonial subjugation and apartheid oppression and suppression. It is for this reason that this study explores South Africa’s homeland policy with specific reference to vhuhosi of Vhavenḓa and institutions (1898-1994). In order to do this the study starts by describing the nature of the relationship between the South African government and vhuhosi of Vhavenḓa on the eve of homeland policy as a way of setting the tone of the Afrocentric exploratory paradigm. The objective is to expose the gradual political and socio-economic changes that vhuhosi and institutions of Vhavenḓa were subjected to during South Africa’s political development. The study then analyses the development of ethnicity vis-à-vis the influence of ethnic identity during the period surrounding the establishment of Vhavenḓa homeland. Given this background it then describes the changing power relations between the South African government and mahosi within the Venḓa homeland. Significantly, the study examines the impact of Vhavenḓa homeland on the internal relations among mahosi of Vhavenḓa as well as Vhavenḓa’s cultural conception of royalty and governance. The current researcher identifies the Afrocentric theory as a vehicle to embark on the explorative nature of this study. Unlike other theoretical paradigms that conducted research on vhuhosi and institutions for colonial and apartheid objectives, the Afrocentric approach was preferred as it puts African values at the centre. Therefore the Afrocentric theory was preferred as a way of debunking the Eurocentric/Western and liberal research on African subjects such as vhuhosi and institutions. Hence oral interviews played an important role to complement the written and archival material available.

The dawn of democracy in South Africa ushered an increasing need for government to interact with the citizens. This study assesses the use of the state of the province address (SOPA) as a communication platform to keep the citizens abreast of the government programmes and deliverables in Limpopo province, South Africa. SOPA is broadcasted mainly from the legislature whilst the communities can view the proceedings in identified public viewing areas. Since SOPA’s inception, there is limited academic studies conducted on the effectiveness of SOPA in general and public viewing areas in particular. To fill this paucity of research, this study reviewed the government communication strategy with specific reference to government communication and information systems (GCIS) which emphasises on the need for government to interact with stakeholders at all levels. Using communication effectiveness and stakeholder theories (also called Izimbizo), this study evaluated the planning process of SOPA and citizens’ views on the effectiveness of the public viewing areas. In-depth interviews and survey were conducted with campaign planners and Mokwakwaila citizens respectively. Data was analysed using thematic analysis for interviews and descriptive statistics for survey. This study found that the internal planning process of the campaign (SOPA) is accordingly linked to the strategic objectives of the province, but inadequate funding hinders the longevity of the campaign. It is also this study’s finding that whilst citizens found SOPA to be effective they however feel that government does not do enough to source feedback after the campaign. This study recommends that there could be an exploration of the new media utility to produce more awareness about the campaign in order to accommodate audience that do not use radio and newspapers. The implications on campaign planners is that they should conduct feedback to improve public participation in future government programmes / Communication Science / M.A. (Communication)