Spelling suggestions: "subject:"despotism marketis"" "subject:"despotism marketised""
1 |
Working Real Hard, Haute Couture Style: An Inside Look of The Labor Control and Body Work in Model ManagementYang, Ya-Chin 14 February 2011 (has links)
In recent years, modeling industry in Taiwan has taken a great leap in both participation and popularity. Models in Taiwan can be splited into two groups by the presence (or the lack of) of their contracts with a modeling agency. The two groups are hardly similar in market price and position within their industrial hierarchy. The purpose of this master paper is to present how, and why there are different sets of game rules for the two groups. Also, the 2009 Lin Chi-Lin tax case raised much concerns to the very murky employer-employee dynamics in the industry - what exactly is the relationship between a model and their modeling agency anyway?
The study sets sight on local Taiwanese models. In an attempt to hopefully draw a better picture of the Taiwan modeling industry, interviews were conducted with sixteen different interviewees that includes models and industry insiders, along with further observation and field study.
Models presents their productivity through bodily exhibition, and the purpose of this paper is to look into these physical skill set, which starts with an understanding between asthetic labor and emotional labor. In terms of bodily performance, models are required to maintain a high level of consistancy, through utilizing embodied emotion and emotional memory to fit the requiremet of different clients.
Models in contractual relationship with their modeling agency are subjected to the following institutional arrangemets ¡V contract-signing, training-course and case-by-case wage system. Those in the collaberative relationships are bounded by the collaberative system and getting paid case-by-case. These arrangements work differently with the different groups in terms of ideaology, and causing voluntary servitude with the systems. Models with proper contracts tend to believe that they are bounded by the rules and regulation of modeling agency, while the collaberative models believe that the only relationship tie with their representatives is the collaberative element of the profession. They are also the ones that are more likely to become agents later on in their career. My study has shown that the body of models are essentially the products in play, and modeling agency are capable of obtaining product exclusivity by signing more newcomers to exclusive representative contracts.
|
Page generated in 0.0425 seconds