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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Differences in Perceived Attributes of an Innovation between Group of Users and Non Users : A Case Study of Bualuang ibanking (Thailand)

Saitong, Sirintip, Mahmood, Shahid January 2008 (has links)
<p>The respondents can be classified into 3 groups as follows,</p><p>users 47%, non users 37%, non awareness customers 16%.</p><p>We found that the group of users perceived more positive</p><p>toward Bualuang ibanking than the group of non users in four</p><p>aspects, relatively advantage, complexity, compability and</p><p>observability, while, trialability was not perceived as a</p><p>significant attribute facilitating the use of Bualuang ibanking.</p><p>However, in some circumstances, such as, time processing,</p><p>mental effort, frustrating, privacy and security, the attitude</p><p>toward these circumstances is positive but not divergent</p><p>between these two groups. For the non awareness customers,</p><p>there are 58% of them preferred adopting this technology in</p><p>the future and the most frequently selective duration that they</p><p>will adopt this technology is within one month.</p>
2

Differences in Perceived Attributes of an Innovation between Group of Users and Non Users : A Case Study of Bualuang ibanking (Thailand)

Saitong, Sirintip, Mahmood, Shahid January 2008 (has links)
The respondents can be classified into 3 groups as follows, users 47%, non users 37%, non awareness customers 16%. We found that the group of users perceived more positive toward Bualuang ibanking than the group of non users in four aspects, relatively advantage, complexity, compability and observability, while, trialability was not perceived as a significant attribute facilitating the use of Bualuang ibanking. However, in some circumstances, such as, time processing, mental effort, frustrating, privacy and security, the attitude toward these circumstances is positive but not divergent between these two groups. For the non awareness customers, there are 58% of them preferred adopting this technology in the future and the most frequently selective duration that they will adopt this technology is within one month.

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