Digital Particle Image Velocimetry (DPIV) is a planar measurement technique to measure the velocity within a fluid by correlating the motion of flow tracers over a sequence of images recorded with a camera-laser system. Sophisticated digital processing algorithms are required to provide a high enough accuracy for quantitative DPIV results. This study explores the potential of a variety of cross-correlation filters to improve the accuracy and robustness of the DPIV estimation. These techniques incorporate the use of the Phase Transform (PHAT) Generalized Cross Correlation (GCC) filter applied to the image cross-correlation. The use of spatial windowing is subsequently examined and shown to be ideally suited for the use of phase correlation estimators, due to their invariance to the loss of correlation effects. The Robust Phase Correlation (RPC) estimator is introduced, with the coupled use of the phase correlation and spatial windowing. The RPC estimator additionally incorporates the use of a spectral filter designed from an analytical decomposition of the DPIV Signal-to-Noise Ratio (SNR). This estimator is validated in a variety of artificial image simulations, the JPIV standard image project, and experimental images, which indicate reductions in error on the order of 50% when correlating low SNR images. Two variations of the RPC estimator are also introduced, the Gaussian Transformed Phase Correlation (GTPC): designed to optimize the subpixel interpolation, and the Spectral Phase Correlation (SPC): estimates the image shift directly from the phase content of the correlation. While these estimators are designed for DPIV, the methodology described here provides a universal framework for digital signal correlation analysis, which could be extended to a variety of other systems. / Master of Science