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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

E-handel – hur utbrett är fenomenet shopping cart abandonment? : Ett kvantitativt kartläggande vad gäller svenska konsumenters preferenser vid betalningsfasen

Rosqvist, Karl January 2017 (has links)
Shopping cart abandonment, eller digitalt avbrutna köp, beskrivs som problematiskt inom e-handelssektorn. I denna undersökning kartläggs svenska e-handelskonsumenters betalningspreferenser för att författaren ska kunna slutleda varför digitala köp avbryts. En informationsasymmetri råder mellan konsumenter och e-butiker som bidrar till negativa konsekvenser. Då ingen inhemsk, objektiv forskning finns att tillgå och den internationella forskning som existerar är svår att generalisera samt vid flertalet tillfällen är tidsinaktuell bör författarens forskningstillskott ses som relevant. Författaren kartlägger via en kvantitativ studie svenska konsumenters preferenser vid betalningsfasen. Resultatet leder till att konsumenternas krav vad gäller betalningsfasens utformning synliggörs. Svenska e-handelskonsumenter önskar snabba, smidiga och säkra betalningsfaser. En väl utformad betalningsfas väntas även minska den informationsasymmetri som råder mellan konsumenter och e-handlare. Tack vare en högre grad informationssymmetri väntas e-handlarnas respektive konverteringsgrader öka. / Shopping cart abandonment, i.e. discontinued digital purchases, is described as problematic in the e-commerce sector. In this report, digital consumers residing in Sweden will have their payment preferences mapped to allow the author to conclude why digital purchases are interrupted. Information asymmetry exists between consumers and e-retailers which in turn contributes to negative consequences. Since no domestic, objective research is available, and the existing international research is difficult to generalize and often dated, the author's research grant should be considered relevant. The author maps Swedish consumers preferences during the payment phase through a quantitative study. The study makes sure that the domestic consumer's preferences and demands regarding the payment phase are being made visible. Swedish consumers tend to want their payment phases to be fast, easily managed and secure. A well-designed payment phase is also expected to reduce the information asymmetry residing between consumers and e-retailers. Thanks to a more symmetric information flow, the conversion rates regarding e-retailers are expected to increase.

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