Made available in DSpace on 2014-12-17T14:20:10Z (GMT). No. of bitstreams: 1 RafaelRPT_DISSERT.pdf: 591721 bytes, checksum: eaa2ba7564c2572266b16e14bfa5ac7b (MD5) Previous issue date: 2013-03-20 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This paper is about the form of social modulation, The Facebook. The social order is the form that all parties. The modulations (there are several) are aspects of social order and therefore capable formant. The Facebook, then, is searched as a Dionysian aspects of the social form that appears with cyberculture and the mass consumption. Thus, it is to display the attitude of Dionysian that consume otherness and give up the KEYWORDS: social form, modulation, Dionysian, cyberculture, Facebook consumption on Facebook / Esse trabalho trata de uma modula??o da forma social, o Facebook. A forma social ? o todo que forma as partes. As modula??es (existem v?rias) s?o aspectos da forma social e, portanto, com capacidade formante. O Facebook, ent?o, ? pesquisado como um dos aspectos dionis?acos da forma social que surge com a cibercultura e o consumo de massa. Assim, trata-se de mostrar a atitude dionis?aca de consumir a alteridade e dar-se ao consumo no Facebook