This thesis aims to analyze the camping speeches of the two major candidates running for President of the Unites States in the 2020 general election and to inspect the ways in which both the candidates utilize the Us versus Them dichotomy. In doing so, the thesis provides a critique of the texts produced by the candidates and seeks to unveil their ideological motivation. As categorizing entities has a profound effect on the audience and their perception of reality, the goal is not only to unveil what entities the candidates discuss, but also to determine how they classify these entities. In addition, the strategies used by both the candidates to achieve entity evaluation are compared in order to contrast their rhetorical styles. The theoretical part of the thesis overviews concepts related to the construction of group identities and other ways of reproducing ideology in discourse. Furthermore, Hasan's approach to text analysis, which is employed in the analytical part, is introduced. A brief biography of both the candidates and a description of the US presidential election system are included as well. The analytical part is composed of Critical Discourse Analyses of selected topical segments from campaign speeches of Donald Trump and Joe Biden. Special focus is dedicated to the strategies the...

This thesis is concerned with Discourse analysis of music magazine Spark, which refers to metal music. The main standpoint is the phraseology and the choice of metaphorical expression which are used in the magazíne. They are determined by aesthetic and cultural context, to which the magazíne relates. Specific indexicality at the linguistic level refers, in a specific way, to musical context. The theoretical basis is stylistic analysis of specifically modified publicistic operational style, of its lexical items, phraseology and imaginativeness. Emphasis is layed on tenseness between the automatization in the use of means of expression and some author's style actualization. Both tendencies are relevant to the text contextualization. The first part of the thesis, named Introduction, presents the thematic structure of the magazíne and its specific form of advertising, the second part, named Texts, is focused on stylistic analysis of texts and their interpretation in the light of cultural context. In this second part are presented the persvazive aspects of the magazíne, in consideration of Christian values. The aim of this thesis is to describe one of the contemporary Czech media, in connection with linguistics and ideology. Key words: Discourse analysis Contextualization Order of indexicality Slang...

Diploma thesis Ideology in the protectorate daily press discourse deals with the influence of ideology in the discourse of then legally published dailies České slovo, Lidové noviny and Venkov. The theoretical part refers firstly to the historical background of the state formation Protectorate of Bohemia and Moravia and its political and social status within the Greater German Reich. After having depicted the demonstrations of 28th October 1939 and the events of 17th November 1939 the media character in the protectorate era is introduced, a special emphasis is put on the press. After that the concept of discourse is clarified as well as its origin, meaning and current interpretation. Besides the critical discourse analysis, its origins, aims and three major approaches are described. The last chapter of the theoretical part is devoted to the discourse-historical approach which was developed by Ruth Wodak and her colleagues from the Vienna School. The ideal procedure of this approach is outlined and the discursive strategies of nomination, predication and argumentation are explained. With their aid an analysis of four newspaper articles is carried out in the practical part of the thesis. After having summarised the textual analysis the influence of ideology around the events of 17th November 1939 is compared...

The diploma thesis aims to describe and reconstruct the media image of the Six-Day War based on the analysis of selected articles from official contemporary Polish and Czechoslovak daily newspapers, which were being published during the event, from 5 to 10 June 1967 until the War of Attrition. An emphasis is placed on the portrayal of the Six-Day War and the comparison of media images of the conflict in Czechoslovak and Polish daily newspapers. The thesis also attempts to show the impact of a different domestic policy situation and historical factors on shaping media discourse in Czechoslovakia and Poland. The thesis is divided into two parts - theoretical and practical. The theoretical part presents the historical context of the event in relation to Czechoslovakia and Poland, the development of the media and selected daily newspapers. The theoretical part is also dedicated to the principles of propaganda, newspeak and critical discourse analysis. This method is used to analyse texts from the Czechoslovak and Polish daily newspapers - Rudé právo, Svobodné slovo, Mladá fronta, Lidová demokracie, Zemědělské noviny, Pravda, Trybuna Ludu, Żołnierz Wolności, Głos Robotniczy, Słowo Polskie, Życie Warszawy, Express Wieczorny. The results of the analysis are presented in the final chapter. Key words...

The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.

This diploma thesis compares linguistic and sexist expressions used in adverts and on websites of companies Free Rádio, ÚAMK, Pila Pasák and Rodinný pivovar Bernard. The first part of the thesis provides broad theoretical background focusing on media, media communication, new media, marketing communication, sexism and linguistic aspects of marketing communication. Great deal of attention is paid to pragmatic aspects of advertising language, the communication functions and speech acts in adverts. The work also deals with sexual information in adverts, e.g. types of sexual information used in advertising, its effectiveness, typical sexist expressions but also with legal and ethical frames in advertising. The second part of the thesis are the analyses themselves. The adverts are analysed through a questionnaire that covers pragmatic, semiotic and semantic aspects so that the intersemiotic character of advertising is covered; other issues included are types of sexual information and sexist expressions. The websites are analysed through a questionnaire that challenges the structure of the website, its aim, design, used vehicles of expression, pragmatic aspects of the used language and the presence of sexism. The aim of this thesis is to answer five questions covering such issues as used vehicles of...

The aim of this thesis is to set up characteristic attributes of saga time structure and with concern to these to show how the Old Norse people understood time. Main attention is concentrated on the time structure of the family sagas. First, it is shown the principal of the dating in saga and how it differs from the principal of dating in annal and chronicle. I proceed to deal with the most common time indications to appear in saga and their role in the storytelling. The focus point of this thesis is a comparison of narrated time and time of narration. To support this intention, I use the three concepts of Gerard Genette - duration, order and frequency. Based on the duration concept, I try to investigate why extensive time leaps abound in sagas and what on the other hand appears to have been given some extra author's attention. According to the order concept, a question is discussed to what extent the saga holds the chronological composition. Within the frequency concept, it is compared how many times an event occurs to how many times it is narrated. In the following chapters the time structure of the kings'sagas and the legendary sagas is discussed. The crucial difference between the time structure of these and the structure of family saga is established. There is a conclusion to each chapter,...

The diploma thesis "Some Features of Persuasive Language in Selected Presidential Campaign Speeches of Two Candidates" aims to investigate how the rhetorical device of conceptual metaphor is employed in the election campaign speeches of Barack Obama and Mitt Romney addressed mainly to the Hispanic voters to develop the myth of the American Dream. The political speeches were analyzed under the theoretical framework of the critical metaphor analysis and critical discourse analysis. Besides the analysis of the metaphorical concepts that support the myth creation, other rhetorical devices were examined in the selected corpus of the both speeches for their persuasive function.

This diploma thesis deals with the critical discourse analysis (CDA) of the media texts concerning the abolition of the Women's Scenes Photographic Exhibition: Scenes in the Library within the framework of the Week of Science and Technology Week of the Academy of Sciences of the Czech Republic. The aim of the thesis is to map out linguistic and narrative strategies aimed at achieving communication success and dominance within the discourse of the event. During the elaboration of the theme, a corpus was created, containing 61 texts published in printed media, Internet media, radio and television news coverage during October 2015 to January 2016. The analysis criticizes Ruth Wodak's qualitative discourse- historical method (DHA) for central themes, concepts, social Actors and stereotypes, and these findings are confronted with the relevant socio-historical context of the development of the women's movement in the world and Czech context, the education of women and their position in society.

The Notion of "Scened Communication" in a Process of Second Language Acquisition The master thesis compares communication, which is based on an unwriten script, with communication, which is authentic and results from natural communication situation. The goal of this thesis is to define the concept of scened communication and describe differences between these two kinds of communication. Methodological base for this work is comparison of scened communication with authentic communication, using conversation analysis of interviews from places connected to the programme Icelandic Village and outside of Icelandic Village, in authentic situations. Then it's describing the factors which are changing the communication into scened. Theoretically is this work based on studies about second language acquisition (Theodórsdóttir, Wagner). As sources of methodology it uses literature about discourse analysis (Fairclough, Kraus, Schneiderová) and then specifically about conversation analysis (Ten Have, Sidnell, Jefferson). Key words: authentic communication, conversation analysis, discourse analysis, Icelandic language, scened communication, second language acquisition, transcription.