Master thesis called "Users rhetoric of selected asynchronous discussions on the Internet" studies culture of language and rhetorical cultivation in the selected discussion pieces from the three news servers, namely Aktuálně.cz., iDnes.cz and Neviditelný pes. Under many of these virtual newspaper articles there are discussions that are meant to develop read ideas and opinions. This discussion space is accessible for practically everyone who has an access to the Internet, which is one of the characteristics and advantages of network media over traditional ones. However limitations of traditional media anticipated the use of appropriate and cultivated language. Network media have different characteristics and asynchronous discussion make other demands on language in them. Natural language is the basic communication medium, which is the primary content of most mass media. In the practical part there is an examination of users speech behavior in these discussions. The rhetorical analysis is used there, which allows a holistic view of speech including its argumentative construction. The aim is to find out what this type of online dialogues is characteristic from the point of view of rhetoric.

Keywords: democracy, humanity, violence, absolutism, discussion, decision Thomas G. Masaryk was a supporter of humanism and humanist democracy. Carl Schmitt criticized such conceptions. In this thesis I would like to show that their different attitudes are an effect of different foundational concepts in their political thought. Masaryk believed that political philosophy wasn't nothing else than zoology, if it hadn't morality in her foundations. Schmitt saw the starting point of every true political theory in violent characteristic of human being. For Masaryk the democracy is in the end a moral ideal, the humanity, by which human beings abandon all the violence and they resolve all their potential conflicts by the discussion. I will show in this thesis, that moral equality of human beings cannot be proper foundation of democracy and that Masaryk demands too much to make possible to realize his democratic vision. The democracy in Schmitt's view is an authoritative violent regime where the individuality should be totally suppressed and a political relevance of the morality too.

The diploma thesis focuses on how the topic of autism is framed in articles published on two Czech internet servers - iDnes.cz and Blesk.cz. However, it also deals with discussions under the various articles, in order to find out what frameworks are in the reader's contributions, and whether there are issues that extend the discourse that speaks of autism. In the theoretical part of the thesis is presented not only the diagnosis of disorders of the autistic spectrum, but also the problems of media representation of otherness or representation of autism in the media. It also includes a more detailed description of the two research methods used, namely discourse analysis and framing. The research section first presents the eleven specific frameworks defined in the articles, devoted to their qualitative evaluation as well as quantitative representation on individual servers in 2016 and 2017. The second half of the empirical part is devoted to the analyzed discussions. In this case, ten major frameworks, as well as their representation on the servers mentioned above, are further elaborated. In the discussion and in the final part of the thesis, the results are compared with the foreign researches, detailed and outlined the possibilities of further research on the given topic.

Abstact: The overall objective of this thesis is to draw attention to discussion as a teaching technique. Discussion can be used to develop pupils' abilities, which are necessary for social life. The question: "How do teachers understand this technique and then apply it?", is closely linked to this problem. It is worth mentioning that discussion has very bad connotations in the Czech society. It is mainly due to its representation in media, where discussion is usually shown as a fight of arguments with an arrogant attitude, unethical and self-centred word-tiffs. The only goal is to state one's case very fast and to silence the rival. Where else can a different concept of discussion be seen? Where can we encounter discussion that resembles a dialogue? In my oppinion it is at school. I believe that if discussion is used in the right way at school it can help the society. I consider this as a very current issue and its solution very useful. This thesis is based on an assumption that teachers work with this educational technique in an intuitive way and they do not often take advantage of possibilities offered by the discussion that could develop pupils' personal abilities. The main objective of this thesis is to offer a more extensive theoretical background. It means to define the concept of a discussion with...

The aim of this thesis is to analyze three Czech guerilla campaigns (Vodafone -- "Gone with fake reindeer", Postovni spořitelna -- "There is already closed, the bank at your post office is open", www.skoly.cz -- "I had to learn better"), which subsequently will evaluate and compare the individual results. Based on the results I show what consumers attitude to this type of marketing communication. In conclusion I create a guerilla campaign, for opening of a new tanning salon.

The thesis "Exchange of views presented on Facebook - discussions and its actors" deals with discussion threads on Facebook. In theoretical part the author aims to look at Facebook as a separate internet medium that requires an active interaction from its users. He deals with Marshall McLuhan's and Erving Goffman's theory and aims to work with the evolution of the social network. In practical part the author focuses on the Facebook discussion threads itself and on its actors. To cope with his research problem, he uses two qualitative methods, discourse analysis of Facebook's discussion threads and semi- structured interviews. He tries to distinguish whether there are any interaction patterns, discourse terminology used by debaters within the discussion threads and he also aims to describe Facebook discussion threads from overall perspective. In semi-structured interviews the main goal is to reveal a motivation to present an opinion online.

This thesis describes the integral role of using dialogue and asking questions on second level of basic school. The theoretical part of the thesis aims to point out that guiding students to dialogue and asking questions is essential for the personal development of the individual and also for a deeper understanding of the curriculum. At the same time, based on available literature and research, it summarizes the basic principles and assumptions of the dialogical teaching method. In the second part of the thesis, the author attempts to reflect the findings and examples from his practice in the form of action research and to suggest some methods and procedures that can be used to support dialogical teaching. The author focuses mainly on the questions asked by students and compares his outputs with the theoretical background on which he is based. It examines the contexts and types of questions asked by students in full-time and distance learning and also suggests procedures for encouraging them to take active questions. The results show that students are able to ask questions in the classroom, however, in normal frontally arranged lessons, only a fraction of the, usually participate in speeches in this way. In this case, the possibility of asking questions in writing or encouraging students to...

The aim of the thesis is to map and describe changes that have taken place in the field of political debates on the Czech Television (in the period from 1989 to the present). The work describes changes regarding the form and the content of programs and its debates. There also appears a critical assessment of that development (and of some prevailing trend) of the political issue programs (on Czech TV) in the thesis. Hypothesis relates to the assumpiton that a given period occured significant changes in the form and content of the broadcasted. Description of those changes is the main aim. The author proceeds in five steps. First, the introduction sets the theme in context, mentions a historical overview of political discussion programs broadcasted on Czech Television (from 1989 to the present) and consequently characterizes them. The first chapter will bring the presentation of the works from the field of political science and media- science, which will serve as a theoretical guide in analyzing the contents. The second chapter brings the key analysis of the programs using the theory and designed methodology. The third chapter evaluates the analysis, summarizes the empirically observed data and confirms or rejects the hypothesis. The thesis is closed by the fifth part, in which the author performes the final...

The aim of the thesis is to map and describe changes that have taken place in the field of political debates on the Czech Television (in the period from 1989 to the present). The work describes changes regarding the form and the content of programs and its debates. There also appears a critical assessment of that development (and of some prevailing trend) of the political issue programs (on Czech TV) development in the thesis. The first research question relates to the assumpiton that a given period occured significant changes in the form and content of the broadcasted. Description of those changes is the main aim. The second question 1 relates to the assumption that the applied media-scientific theories are applicable to the issue of television political debate. The author proceeds in five steps. First, the introduction sets the theme in context, mentions a historical overview of political discussion programs broadcasted on Czech Television (from 1989 to the present) and consequently characterizes them. The first chapter will bring the presentation of the works from the field of political science and media- science, which will serve as a theoretical guide in analyzing the contents. The second chapter brings the key analysis of the programs using the theory and designed methodology. The third chapter...

The aim of my thesis is to analyze the level of vocabulary among first-year primary school pupils. I define the term language and describe the development of the language during each age period. The thesis deals with the methods used for studying communicative competences of pupils entering the first-year class.I also mention individual language levels which serve for monitoring the language production. Another part of my thesis covers the research in which I analyze the level of vocabulary by using story pictures and the pupil´s skill to talk about a certain picture. By means of Jaroslav Jirásek testing I study the level of verbal thinking among pupils who are at the beginning of the first-year primary school.