Estágio realizado na Wipro Retail e orientado pelo Eng.ª Cláudia Bartolo Araújo / Tese de mestrado integrado. Engenharia Informática e Computação. Faculdade de Engenharia. Universidade do Porto. 2009

Zugl.: Regensburg, Univ., Diss., 2006

Dans les systèmes Store and Forward (S&F), le routage comme moyen d'optimisation a été largement étudie mais aucune règle générale n'a pu être établie. Des paramètres et des méthodes d'évaluation spécifiques à ces systèmes n'ont pas encore été définis. Jusqu'à présent seuls des critères appartenant aux réseaux traditionnels étaient utilises (temps, longueur de la route). Or la tolérance aux délais du réseau s&f minimise l'importance de ces critères. De ce fait, pour ces systèmes, il est nécessaire d'employer des mécanismes et des critères mieux adaptent à leurs caractéristiques. Cette étude a pour but de montrer que le routage dans les systèmes s&f peut être aborde a partir de perspectives nouvelles. Pour ce faire, nous utilisons une politique de routage pré calcule depuis la source. Nous présentons un état de l'art sur les systèmes s&f, leurs mécanismes et leurs scénarios d'application. Nous proposons un outil de calcul de routes pour un scenario de communications par satellite compose par deux constellations. Cet instrument est conçu à partir des techniques utilisées dans les systèmes de transport. Nous proposons ensuite un ensemble de nouvelles métriques pour le routage dans les systèmes s&f. Ces métriques permettent de caractériser le système s&f à partir de leur nature propre et d'établir des politiques de routage mieux adaptées à leurs conditions de fonctionnement. Enfin nous présentons les développements possibles dans cette thématique

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 183-188).

Over-the counter (OTC) medicines are used commonly for treating minor illnesses. Even though most Canadians believe that OTC medicines are safe and effective, they can pose some risk through side effects and interactions if people do not take them with due care. With notable exceptions, people in Canada can purchase OTC medicines from pharmacies or non-pharmacy outlets such as convenience stores. Global trends in medicine-related legislation are leading to more of these products ending up in retail outlets other than pharmacies. Therefore, understanding public attitudes involving OTC medicine is becoming more and more important. Public expectations of OTC medicines in relation to location of sale were investigated in this study. It was hypothesized that the product buying public would perceive medicines differently based on where they are sold. <p>Adult Saskatoon residents over 18 years old (n = 2547) were randomly selected from a telephone registry. Advance letters were initially mailed to them, followed by a ten page questionnaire and two reminder letters. Non-response letters were only sent to subjects who did not reply after two reminders. Subjects were asked to indicate what attributes (effectiveness, safety, potency, side effect propensity, price, etc.) they would expect from OTC medicines depending on where they were purchased pharmacies versus convenience stores. The usable response rate was 57.5 percent. Almost every participant (96.1 percent) had bought OTC medicines from pharmacies. Most respondents (80.7 percent) were aware that OTC medicines could be purchased in convenience stores; however, only 42.2 percent of respondents had purchased OTC medicines from such locations. Significantly different expectations for the two locations were seen for product variety and quality, price, and ability to get help. Pharmacies should have a better selection of products and be of better quality than these OTC medicines sold in convenience stores. Public expectations for OTC product potency, safety, effectiveness, propensity for side effects, and package information did not differ across locations. The findings of this study suggest that location of sale has minimal effect on Saskatoon residents expectations of OTC medicines along clinical attributes. Saskatoon residents also appear to have healthy attitudes regarding OTC medicines and realize care is needed during their use. This may have implications in how people use such products after they are purchased and may be important for how they are scheduled for the Canadian marketplace.

Over-the counter (OTC) medicines are used commonly for treating minor illnesses. Even though most Canadians believe that OTC medicines are safe and effective, they can pose some risk through side effects and interactions if people do not take them with due care. With notable exceptions, people in Canada can purchase OTC medicines from pharmacies or non-pharmacy outlets such as convenience stores. Global trends in medicine-related legislation are leading to more of these products ending up in retail outlets other than pharmacies. Therefore, understanding public attitudes involving OTC medicine is becoming more and more important. Public expectations of OTC medicines in relation to location of sale were investigated in this study. It was hypothesized that the product buying public would perceive medicines differently based on where they are sold. <p>Adult Saskatoon residents over 18 years old (n = 2547) were randomly selected from a telephone registry. Advance letters were initially mailed to them, followed by a ten page questionnaire and two reminder letters. Non-response letters were only sent to subjects who did not reply after two reminders. Subjects were asked to indicate what attributes (effectiveness, safety, potency, side effect propensity, price, etc.) they would expect from OTC medicines depending on where they were purchased pharmacies versus convenience stores. The usable response rate was 57.5 percent. Almost every participant (96.1 percent) had bought OTC medicines from pharmacies. Most respondents (80.7 percent) were aware that OTC medicines could be purchased in convenience stores; however, only 42.2 percent of respondents had purchased OTC medicines from such locations. Significantly different expectations for the two locations were seen for product variety and quality, price, and ability to get help. Pharmacies should have a better selection of products and be of better quality than these OTC medicines sold in convenience stores. Public expectations for OTC product potency, safety, effectiveness, propensity for side effects, and package information did not differ across locations. The findings of this study suggest that location of sale has minimal effect on Saskatoon residents expectations of OTC medicines along clinical attributes. Saskatoon residents also appear to have healthy attitudes regarding OTC medicines and realize care is needed during their use. This may have implications in how people use such products after they are purchased and may be important for how they are scheduled for the Canadian marketplace.

After the burst of internet bubbles in 2000, the proprietors of online stores began to run their business like physical ones. They adopted the strategy circumspectly to have a solid foundation for their brands. Since the contents and promotions of the website were easy to be copied, the proprietors of online stores need to strengthen their brand awareness and brand preference to customers if they want to be the leader on the market. Most of the online stores only promote their products and service online now, and their strategies are not as diverse or fancy as physical stores have. Besides, most of the researches work on information system design of the website by now. There are not only a few case study on the internet makeup and skin care product stores, but also no research of online brand strategy step model. Through using multiple case study method, this research discusses the practicable marketing strategy what the cases of this study have done. Moreover, this research also goes through the conceptions of online brand strategy, e-commerce, and internet marketing strategy to build the conceptual model to analyze the marketing strategy what the three cases have adopted for this study. In the end, this research has build one practicable brand strategy step model for successful online stores in Taiwan. The result shows that the first step of building a successful online store is to perfect your own website. Then, expand your ambits to other commercial website. After that, an online store can be known by customers without continuing the third step. But if you can follow-up, that will strengthen the brand awareness and brand preference. The third step can be working the virtual community or marketing offline. There is no priority between these two stages, and you can also adopt both on the same time. That would be no difference.

Recently, the new type department stores are increasing rapidly. The competition among department stores is getting intensified. In early days, department stores usually competed with others by giving customers some discount or sending them gifts. However, the result of price war is that businesses are hard to raise their profits. This study analyzes consumer behavior by investigating the relation between store image and customer value, researching the correlation between customer value and price sensitivity and understanding the interference effects of demographics and lift style to test whether department stores can boost customer value by improving the store image and then decrease price sensitivity. This study adopts structural questionnaire to survey, Pearson Correlation Analysis and Canonical Correlation Analysis to analyze the relation between store image and customer value and research the correlation between customer value and price sensitivity, and Multiple Regression to investigate the mediating effects of customer value. Besides, in order to analyze the interference effects of demographics and lift style, this study chooses the Multivariate Analysis of Variance as testing tools to test these two variables. To understand what is the most important way for improving store image which can raise more customer values and what customer value was rose can boost more price tolerance, this study chooses the same sample, the same demographics or the same life style, to rebuild regression formulas, and identify the influence by observing the forecast variables and their coefficients. This study finds that if we choose different samples, including different ages, educational levels and lift styles, to build regression formula, the forecast variables and their coefficients would change. That is to say, if we want to increase price tolerance by raising customer value, we have to adopt different ways to different groups. In the same way, if businesses would like to raise costumer value by improving store images, they have to adopt different ways to different groups. If businesses adopt right way, they can let customer feel having more customer values so that customers can endure higher price and then reach the goal decreasing price sensitivity.

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For increasing competitions of department stores, how to reinforce the extent of selling skills of salespeople will affect individual or organizational achievement performance strongly. This study was intended to explore the relationships between selling skills and achievement performance of the salespeople. In this study, work experience, training and locus of control are independent variables, achievement performance is dependent variables, and the selling skills are as a mediator. This study examined the mediator effect of the salespeople¡¦s selling skills among of the work experience, training and locus of control. Besides, we defined the product type and reward as a moderator between the job experience, training as well as locos of control. The subject of this study is 316 salespeople of a department store in Kaohsiung. This research used the method of questionnaire. The results indicated that: 1. Training was positive significant to selling skills. 2. Training was positive significant to achievement performance. 3. Selling skills were positive significant to achievement performance. 4. Selling skills were found that play a part of mediating effect between training and assigned sales quota achieved. 5. Selling skills were found to have significant mediating effect between training and customer relationship operation. 6. Mutual effect between the product type and selling skills were positive significant to customer relationship operation. Those are some suggestions to the department stores, retailer, salespeople that have been working in this field; and also the directions were given in the future research in this study.