The aim of this study is to examine the public preferences for urban riparian corridors in arid ‎regions, by testing to what extent people are willing to trade-off unmaintained ecological ‎landscape for aesthetics offered by specific micro and ‎macro environmental factors. Landscape ‎design reflects ecological and aesthetic values, and trade-offs are often made ‎between the two in ‎‎practice. In arid regions, water scarcity means riparian corridors are the ‎richest landscape ‎typology and the only ‎blue-green links for hundreds of miles. Pressure from ‎urbanization and ‎lack of eco-literacy contribute to negative ‎feedback loops which present dire ‎challenges for ‎migrating avifauna and regional wildlife. Regarding natural ‎resources and ‎biodiversity, where ‎multiple deliverable ‎ecosystem services rely on the quality and health of that ‎‎ecosystem, riparian ‎systems with high biomass are more desirable. Although this can be ‎achieved with low or no ‎‎maintenance riparian buffers, these unmaintained ecological landscapes ‎play an intrinsic role in ‎sustaining the ‎global ecosystem services and are important for the survival of the inhabitants ‎‎(avifauna). Ecological ‎landscapes are often subjected to trade-offs with aesthetic ‎landscapes that ‎include micro and ‎macro environmental factors such as manicured landscapes. It is accepted that ‎‎there is a ‎preference for aesthetics in landscape design; however, it is unclear how laypeople ‎prioritize ‎aesthetics ‎over different ecological factors in landscape scenes. This study uses a ‎Discrete Choice ‎Experiment (DCE) to elicit the ‎preferences of current or pretendant residents of ‎Jeddah City, Saudi Arabia for multiple landscape scenes. The method ‎combines ecological ‎landscape characteristics adopted from ‎the QBR index that are found in the study area in Jeddah ‎and aesthetic ‎characteristics, such as micro and macro environmental factors that are commonly ‎suggested in landscape design projects adapted from relevant visual preference studies (Alsaiari, ‎‎2018; Kenwick et al., 2009; Kuper‎ ‎,‎2017; Zhao et al., 2017). ‎DCE is a widely used method to ‎reveal preferences by analyzing the trade-offs people make ‎between ‎alternatives. Participants in ‎this study were exposed to a set of designs, which included ‎various configurations of ‎aesthetic ‎and ecological elements. Participants' choices revealed the influence of their ecological and ‎‎aesthetic values. Results show that minimal design interventions would prevent trading off the ‎ecological unmaintained landscape and that there are four subgroups with distinct homogeneous ‎preferences for the attributes affecting the appeal for the urban riparian corridor in Jeddah City. ‎Finally, results show that even though there are significant differences between subgroups based ‎on preferences, the demographic information is proportionally distributed in a way the means ‎differences diminish between the subgroups. ‎Findings in this study will equip ‎decision-makers ‎with operational definitions relating to riparian ‎landscape design and a method ‎that they can use ‎to minimize losses in ecological value over aesthetic value. This study will help‎ ‎researchers and ‎landscape architects advance visual preference research further into the domain ‎of empirical ‎‎studies.‎ ‎ / Doctor of Philosophy / Landscape architecture is a profession that entails planning and design outdoor spaces, ‎‎landmarks, and ‎structures to improve the built environment and increasing the quality of ‎‎people's lives by achieving ‎environmental, social, economic, and aesthetic outcomes‎. The ‎profession often reflects ecological and ‎aesthetic values, and trade-offs are often made ‎between ‎the two in ‎practice. These ecological values ‎represent environmental characteristics that are ‎important for the survival of wildlife (protected path ‎and safe habitat) and the overall ecosystem ‎‎(every being has a role that sustain the health of the ‎environment). Culturally, human is ‎accustomed to a slick-and-clean (tamped) looking plant within urban ‎developments (i.e., ‎neighborhoods). An example of the trade-off that often happen in practice between ‎the ‎ecological and aesthetic values is replacing an ecologically unmaintained plants that play ‎important ‎ecological role (i.e., wildlife habitat) with clean tamped plants to increase the value of ‎a real estate. Due ‎to the uncertainty surrounding people's acceptance of the features of these ‎ecological unmaintained ‎plants, especially when it entails introducing ecological riparian ‎landscape attributes within ‎neighborhoods for the first time, this dissertation focuses on both ‎assessing ecological elements ‎preferences within an urban arid region in Jeddah, Saudi Arabia ‎and assessing the extent to which ‎advanced analytical methods are capable of providing a better ‎understanding of ecological riparian ‎landscape attributes preference differences among a ‎seemingly homogenous sample of participants. ‎The increasing usage of manipulated images in ‎choice tasks inspired this dissertation. The results of the ‎study demonstrate that among the ‎relatively homogenous sample of participants that was recruited, ‎four significant preference ‎patterns have emerged, which could be used to describe and predict ‎preference for ecological ‎riparian landscape attributes and choice with great accuracy. The dissertation ‎also investigates ‎policy implications that might be beneficial in creating a ‎physical environment that ‎match public ‎preferences. ‎It also offers research implications and recommendations for landscape ‎architects ‎and urban designers on how to employ visual choice experiments, which have been well-‎‎developed in other research field