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1	The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited Makwara, Patience Tsitsi 02 1900 (has links) The study focused on the use of social media marketing in the telecommunication business in Zimbabwe, as it has received limited attention in the literature available to date. The study aimed to explore the use of social media marketing in a telecommunications business- Econet Wireless Zimbabwe Limited. The study took on an exploratory research design which was qualitative in nature. A case study approach was applied with Econet Wireless Zimbabwe Limited as focus of being studied. Econet Wireless Zimbabwe Limited was chosen because it is the market leader in the telecommunications industry which has adopted the use of social media marketing in its business. Data collection was done through in-depth interviews with judgement sampling being used to choose the participants for the interviews. The data collected was analysed using thematic analysis. It was found that Econet Wireless Limited is using social media marketing to communicate with its customers, for their brand to be visible. They also use it because it is an inexpensive way to promote their business with a possibility to reach a large number of people in a short space of time. / Business Management / M. Com. (Business Management) Digital marketing Social media Social media channels Social media marketing Telecommunications industry Research process Econet Wireless Zimbabwe Limited Qualitative research Judgement sampling In-depth interviews Exploratory research Facebook Blogs Twitter Instagram 659.144096891 Internet marketing -- Zimbabwe Social media --Zimbabwe -- Marketing Social media -- Zimbabwe -- Zimbabwe

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The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited