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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Mobile Commerce : The retail ecosystem in the technological transition

Nagel, Franziska January 2018 (has links)
The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. Finally, this study aims to tackle synergies that are exposed in this study that defines factors which drive the technological transition from traditional retail to m-commerce.
Transformation
transition
organizational change
m-commerce
mobile commerce
technology development
information technology
ecosystem
ecosystem relations
Business Administration
Företagsekonomi

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