The 21st century is an age of conducting business electronically. The benefits of dealing electronically with customers, suppliers, government and others is a fact that will continue the push towards further use of digital technology. This research work aims to address the following research question. How can a small to medium size enterprise (SME)etransform to be competitive in a globalised, rapidly changing, digital world? There are two components to this question; firstly the nature of competitiveness in a globalised environment, and secondly, the issue of how an orgaisation can etransform.The background material investigated at the initiation of this work can be broadly categorised into two types (1)theoretical possibilities; proposing 'potential' uses of internet technologies and (2)case studies reporting on existing ebusinesses. A detailed literature review of eBusiness was conducted to discover what made these organisations different from a traditional business. The next phase in this research work involved development of the eTransformation Roadmap, a tool that served two purposes. Firstly, to measure the current Information Technology sophistication of a business. Secondly, to show the steps that an organisation can take to become an eBusiness. The Roadmap was also used to analyse data collected from a survey of Western Sydney businesses. Overall, this research has provided a holistic view of how an organisation can transform itself to compete in a rapidly changing, digital world. / Doctor of Philosophy (PhD)