Topic: Legal Regulation of Payment Transactions Author: Bc. Pavel Martiník Supervisor: JUDr. Petr Kotáb, Ph.D. Regulation of payment services plays a key role in this era driven by escalating digitalization. The aim of this Thesis is to depict current challenges that this area of financial law faces and to propose a basis for regulation that can be implemented in the Czech Republic. The main topic of this Thesis is virtual currencies, more specifically Bitcoins and their status within the system of payment services regulations. After a short introduction, the first chapter of this Thesis describes theoretical background of payment services regulation, especially general and specific aims of legislation in this area of financial law, by addressing it in full context of private and public law. Besides that, it also briefly illustrates the history of payment services and money. The next chapter deals with current regulation that has been adopted in the Czech Republic. Besides virtual currencies, electronic money is discussed in full detail due to its similar features with virtual currencies. Furthermore, foreign regulation of payment systems is briefly described in order to provide a comparison with the Czech Republic. Therefore, both Czech and foreign regulations dealing with virtual currencies that...

The aim of the thesis 'Printed Books vs. eBooks: What, Why and How Does Generation Y Read?' is to uncover what motivates a group of young people, specifically twenty students attending universities based in Prague, to choose either printed or electronic books. Furthermore, while using the qualitative method of semi-structured interview it was also the aim of this thesis not only to describe and analyse how important are the social aspects of books as well as the ways of acquiring them, but similarly to get a better understanding of how Generation Y perceives books. For this reason the conducted research could be beneficial to an academic area of interest, while correspondingly valuable for publishers, bookshops or e-reader manufacturers and their marketing strategies. Practical research is built upon a relevant theoretical basis: history of reading, characterization of printed and electronic books, together with a Czech book market summary and an introduction of Generation Y. In addition, the fourth chapter presents methods used when conducting the research, particularly Grounded Theory. However, the results of this research and their interpretations are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews. In conclusion, research limits...

This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.

This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.

Dissertation purposes Analysis of electronic banking concerning the pricing policy of Czech banks. The banks with long-term history are compared with "new" banks that are still not so stabilized on the market. The dissertation is focused especialy on the monthly fee that the client has to pay when using the services of these banks. Methods Presentive analysis is used in all of this dissertation which interprets data obtained by an interview and bank's databases. Comparative method is used in the analytical section to clearly interpret processed data. Results The comprehensive analysis of six Czech banks and it's pricing policy of electronic banking is the outcome of the dissertation. The conclusion and data interpretation can be used for the clients when choosing a new bank. The analysis is based on the monthly fee that the clients have to pay in every selected bank with respect to their requests.

The main focus of this diploma thesis is the characteristics of key aspects, which are important when designing, implementing and maintaining web application, whereas these aspects differ according to business model of the web application. The thesis reflects modern trends in the areas of web project management, UX, web design, E-Commerce process management etc. The thesis consists of the introduction, theoretical part, practical part and conclusion. In the introduction I present the reason for picking this topic, the more in-depth targets of the thesis, preconditions, restrictions, in-depth structure, sum-up the expected contribution and present research of the field. The theoretical part consists of the information about online business and introduction of the web applications. Furthermore, the key domains are presented with the new trends in different areas of web applications. In the practical part, at the beginning, there are categories of web applications defined, which are based on different business models introduced earlier. This part is followed by the comprehensive analysis in the field of web E-Commerce applications for each category of the web application, with the output of trends and best practices in the field according to each domain of the web application. It is then followed by the analysis of situation around web applications in general, because here were also some trends and best practice noticed. In conclusion I sum up the acquired results, introduce the contribution of the thesis and think about the situation around the web applications.

This thesis covers an area of procurement of companies. It's specifically orientated on supporting the procurement processes by electronic purchasing system. In the first part there are by literature search, identified and analyzed key factors for successful realization of the implementation and management of electronic purchasing system. In the second part there is comparison of the case study in Unipetrol Services s.r.o. and the key factors of the first part, which is resulting in a deduction and generalization of best practices for implementation and management of electronic purchasing systems. The main benefit and also the outcome of this work is an extension of the reference model MBI, based on a facts and practical experience in procurement area.

This thesis deals with RC oscillators applicable in higher frequency ranges with the use of modern active elements. For individual function blocks (conveyor, current feedback amplifier, operational transconductance amplifier, voltage feedback amplifier) suitable models are suggested for the circuit simulator PSpice covering their characteristics on various levels, from an ideal one up to the full description of parasitic effects. On the basis of the study of recommended literature and company documentation various oscillator connections of the ranks 2 and 3 are suggested. By analysis through computer (PSpice, SNAP) the fulfilment of oscillation conditions, onset of oscillations were verified and by means of suitable simulations the effects of the impact on the parasitic characteristics of active elements was examined. Finally there are two oscillator connections stated and verified by simulations with the possibility of electronic retuning.

The diploma thesis deals about design of the ARC multifunctional filters using modern functional blocks. These active blocks are for example voltage feedback operational amplifiers (OAs), operational transconductance amplifiers (OTAs), current conveyors (CCIIs) or current mode analog multipliers, current feedback amplifiers (CFAs), integrated circuits with switched capacitors building blocks (SCs) and digital potentiometers. The filters are studied with ideal circuit models and models of third level (3) based on voltage controlled voltage sources, voltage controlled current sources etc. (analog behavioral modelling). The professional macromodels are used for example LT 1364 (Linear Technology), EL 2045 (Intersil), LT 1228 (Linear Technology), LM 13700 (National Semiconductor), EL 2082 (Intersil), AD 844 (Analog Devices) and others. The circuits of the designed filters are simulated in PSpice (OrCAD), parasite effects and effects of the real parts are studied. Tuning and electronic adjusting parameters these filters are discussed and controlled by simulation in PSpice. Properties some simulated circuits are compare with experimental results. In conclusion individual filters are discussed and compared their properties. The constructional details of the some filters are presented at the end of this work.

The diploma thesis deals with analysis, validation, measurement of parameters of the commercially available current multiplies (namely the EL2082 and EL4083) and their applications in practice. Control analysis are carried out in OrCAD PSpice program and compared with values from datasheets. Control analysis are focused on AC and DC characteristics of these active blocks. There are discusses the input impedance, the output impedance, the current gain and the possibility of electronic adjusting. The parameters of the elements were verified by measurements. Proposals for circuit applications (selective circuit, oscillator, frequency filter) with EL2082 and EL4083 are presented and analyzed in the program OrCAD. Three oscillator circuit designs are experimentally tested and the results are compared with the theoretical expectations and simulations in OrCAD. The possibility of electronic control for oscillators is examined. Also the sensitivity and the tolerance analysis are carried out. The constructional details of oscillators are presented at the end of this work.