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Warning labels and emotion : the effect of fear on likelihood of use and precautionary intent /Sheppler, Christina, January 2009 (has links)
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 158-164). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
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The role of positive emotions in project failure and their impact on Corporate Entrepreneurs’ decision-making and motivation.Vara, Alicia, Bogdanzaliev, Dimiter January 2014 (has links)
Purpose The purpose of this thesis is to identify the role of positive emotions in project failure and how these emotions affect corporate entrepreneurs´ decision-making and motivation. Theoretical perspective Entrepreneurial Failure, Emotions, Appraisal Theory, Attribution Theory, Psychological Ownership, Psychological Capital. Empirical foundation Seventeen respondents from 14 entrepreneurial companies were interviewed to identify the role of positive emotions in project failure and their impact on corporate entrepreneurs’ decision-making and motivation in subsequent projects. Interviews were conducted by phone (1), audio conference (2), video conference (3) and face-to-face interviews (4). Conclusion We offer a model, which shows the three positive emotions that were found to be experienced in project failure, namely relief, confidence and challenge and their impact on corporate entrepreneurs’ decision-making and motivation in subsequent projects.
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