MP3 blogs and their aggregators, which have risen to prominence over the past four years, are presenting an alternative way of promoting and discovering new music. I will argue that MP3 files greatly affect MP3 blogs in terms of shaping them as: a genre separate from general weblogs and music blogs without MP3s, especially due to the impact of MP3 blog aggregators such as The Hype Machine and Elbows; a particular form of rhetoric illuminated by Kenneth Burke's dramatistic ratios of agency-purpose, purpose-act and scene-act; and as a potentially subversive subculture, which like other subcultures, exists in a symbiotic relationship with the traditional media it defines itself against. Using excerpts from multiple MP3 blogs and their forums, interviews with MP3 bloggers and Anthony Volodkin (creator of The Hype Machine), references to MP3 blogs in traditional press, and Burke's theory of dramatism and Hodge and Kress's theories of social semiotics, I will demonstrate that the MP3 file is not only changing the way music is consumed and circulated, but also the way music is promoted and discussed.

MP3 blogs and their aggregators, which have risen to prominence over the past four years, are presenting an alternative way of promoting and discovering new music. I will argue that MP3 files greatly affect MP3 blogs in terms of shaping them as: a genre separate from general weblogs and music blogs without MP3s, especially due to the impact of MP3 blog aggregators such as The Hype Machine and Elbows; a particular form of rhetoric illuminated by Kenneth Burke's dramatistic ratios of agency-purpose, purpose-act and scene-act; and as a potentially subversive subculture, which like other subcultures, exists in a symbiotic relationship with the traditional media it defines itself against. Using excerpts from multiple MP3 blogs and their forums, interviews with MP3 bloggers and Anthony Volodkin (creator of The Hype Machine), references to MP3 blogs in traditional press, and Burke's theory of dramatism and Hodge and Kress's theories of social semiotics, I will demonstrate that the MP3 file is not only changing the way music is consumed and circulated, but also the way music is promoted and discussed.

Securitization is the process by which subjects move from the mundane to “worth securing”. What a group of people consider to be “worth securing” reflects how they understand that subject’s value in relation to their lives. A dominant trend in securitization studies has been the use of speech-act theory to allocate the “source” of security to some specific dominant influence; speech-act securitization is not necessarily coercive, but it privileges the act of declaring security, and only offers that privilege to a handful of actors. This paper instead proposes that declaration is not the dominant aspect of securitization. Rather than stemming from communication, security is a feature of a social system that exists within communication. Securitization is an autopoeitic (in the language of social theorist Niklas Luhmann, whose work this paper draws upon heavily) process that allows society to adapt and respond to threats and change in specific ways.

Securitization is the process by which subjects move from the mundane to “worth securing”. What a group of people consider to be “worth securing” reflects how they understand that subject’s value in relation to their lives. A dominant trend in securitization studies has been the use of speech-act theory to allocate the “source” of security to some specific dominant influence; speech-act securitization is not necessarily coercive, but it privileges the act of declaring security, and only offers that privilege to a handful of actors. This paper instead proposes that declaration is not the dominant aspect of securitization. Rather than stemming from communication, security is a feature of a social system that exists within communication. Securitization is an autopoeitic (in the language of social theorist Niklas Luhmann, whose work this paper draws upon heavily) process that allows society to adapt and respond to threats and change in specific ways.